WhatsApp which is acquired by Facebook for $19 billion has a share button for publishers that have the potential to drive traffic to websites.
At first glance, a personal messaging service would seem like an odd fit for publishers. Public social platforms- Facebook and Twitter are where the real action is, and even email is still how a lot of content sharing gets done. Think of apps like WhatsApp and its brethren Line and others as the next evolution of email and texting. Sure, most of the sharing is of the personal variety, but that’s not to say there isn’t content being shared.
WhatsApp offers publishers a way to get their content shared easily by embedding a WhatsApp button in their mobile apps. Liz Gannes at Re/code reports that Buzzfeed is seeing more shares to WhatsApp than to twitter on iOS, where it displays the button on its mobile web pages alongside other social share buttons from Facebook, Twitter, Pinterest and Google+.
The difference in sharing content on WhatsApp vs. Sharing content on Twitter and Facebook is that they are typically sharing to a large number of people, but WhatsApp use to share with smaller groups or individuals which could potentially limit the amount of referral traffic publishers see from WhatsApp even as the app continues to add more users.
It’s been nearly a year now since we saw a brand-new version of Google-Maps, rebuilt from the ground up to integrate street view, Google Earth and the rest of Google’s location services into a single place. The new Google maps have been available to users, who request an invitation since May, but starting today, becoming default version for all users.
The new Google Map is the most powerful Maps ever, it aims to simplify the world’s most widely used mapping software by making it more seamless to zip in and out of the basic view, Street View, and satellite imagery.
Google has acquired another tech startup, this time Israel-based SlickLogin who specializes in passwords that use sound.
SlickLogin’s product had a website create an almost inaudible tone when you tried to log in, you’d then hold up your phone to your computer’s speaker and it would verify that it had heard your tone and then send your credentials in. In theory, it would make remembering a password unnecessary, but it could also work well for two-factor authentications — instead of entering in a unique code from your phone, it could just communicate your identity directly.
Google already has a widely-used two-factor authentication app that’s used both for its own products and others, and it’s not crazy to think that something like SlickLogin could become a part of that.
SlickLogin believes “logging in should be easy instead of frustrating and authentication should be effective without getting in the way”.
Its founders are Or Zelig, a former data security expert with the Israeli Defense Forces, and two security researchers, Eran Galili and Ori Kabeli. A detail of how much Google has paid for this service has not yet been disclosed.
Facebook posted a message at the top of pages on the social network to notify administrators that their names will soon start to show up next to their posts and comments and the changes are set to go into effect on February 20th.
The Help Centre Page Titled “If multiple people help manage my page, how can I see who posted something?
The answer is “On a Page post, the name of the person who posted will be listed below the name of your Page next to Posted by. On a Page comment, the name of the person who commented will be listed below the comment next to Commented on by. Keep in mind that only people who help manage your Page can see this information.”
Yahoo reportedly wants out of a deal that tie its search services to Microsoft. According to Re/code post, Yahoo CEO Mayer is pushing two new initiatives called “Fast Break” and “Curveball” that could position Yahoo once again as a player in Web search and the lucrative search-advertising market that accompanies it.