SEO is ever-changing, and you need to keep up with the latest trends in order to gain visibility on SERPs among the millions of websites on the Web! Businesses are putting in their best efforts to have their websites ranked on the first page and on the top of SERPs. Some follow organic SEO practices, while others tread the road of paid advertising. If you are one who wants to go the SEO way, you need to know what the rules are. While some say that keywords, content and link building are no more of prime importance for ranking today, others say that they are still effective. So, how would you know what to stick to? Companies offering the best SEO services in India can help you know of the changing trends and rules of SEO. However, before you approach them, here is a basic idea of the factors that still matter to a great extent for SEO when used the right way.