Content marketing is one of the ways to draw customers to your site and attract them towards your products and services. Users when land on a site, first scan the page for getting an idea of what the page is all about. If they find the content to be useful to them, they further read it in detail and go through all the particulars before making a buying decision. This is why content plays a very important role to engage customers with the site and promote the website’s content to them. Therefore, the content needs to be planned well in a way that it enables customers to stay engaged for a longer time with the given information.