Archives for March 2017

How Does Twitter’s “Advanced Search” Benefit Digital Marketers?

What does the search tool box on any website help you to do? It definitely brings a quick result for the particular word you type into the box. You type in one word or phrase and get a whole list of results on the site that contain the particular word(s). However, Twitter, with its “Advanced Search” option is one step ahead. Brands marketing their products/services through social media sites need lots of research and information to obtain results. The Advanced Search option helps with this while also helping to increase brand value and find new customers, along with monitoring feedback.

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How To Analyze And Have The Best Content On Your Site?

Content marketing is one of the ways to draw customers to your site and attract them towards your products and services. Users when land on a site, first scan the page for getting an idea of what the page is all about. If they find the content to be useful to them, they further read it in detail and go through all the particulars before making a buying decision. This is why content plays a very important role to engage customers with the site and promote the website’s content to them. Therefore, the content needs to be planned well in a way that it enables customers to stay engaged for a longer time with the given information.

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