General

What is the Importance of Graphic Design for your Business?

Graphic Designers

One of the best ways to make a lasting impression on your customers is through great graphic designs. Through graphic designs you can present ideas and information to your audience in a well-defined and visually engaging manner. With good graphic designs your company can attract more audience, garner credibility and trustworthiness. In fact if you observe closely many iconic brands are popular due to their outstanding graphic designs.

So how exactly are graphic designs important for your business?

A great design can actually make or break your business. A poor graphic design can in fact have a devastating effect on your brand as well as products. It might send a wrong message of your company being a hoax or your products being of low quality. Building a brand takes a lot of time, but marring it just takes something like bad graphic design. Along with this it also affects your sales and marketing strategies.

A good graphic design on the other hand with the right combination of colors, typography and images engages and communicates in an eye-catching manner. A professional graphic designer will always use all these elements to highlight important aspects of your business and minimize distraction of the visitors on your website.

Here is how a good graphic design can help your company:

1. Brand Building

Building a brand for your business involves a lot of elements. One major element is graphic design. Through the right graphic designs you can easily communicate as well as arouse curiosity in the minds of your customers. Along with this your brand can easily connect with the masses.

2. Communication

Graphic design is not limited to just your company logo and company website. Rather with its visual effects, graphic designs help you communicate your ideas in an impressive manner. As is always said “a picture is worth a thousand words” – a good graphic design can easily express your ideas without using words. Thus it is very important that you hire the services of professional graphic design companies who can understand the ideas you wish to communicate to your client base in an effective way.

3. Professionalism

This feature is especially important for start-ups and small enterprises. It is usually seen that websites which lack professional look do not attract good traffic and SEO rankings. And it is here that graphic designs play a crucial role. A good graphic designer can give your product as well as website a professional look. This will make it easier for you to reach out to new customers as well as build trust among the existing customers.

4. Corporate Identity

Any company’s identity begins from within – that is its employees. When you use the logos on company’s stationery items, publications, web designs, uniforms, publications etc. it builds identity for your employees as well. An excellent graphic design can in fact strengthen the sense of commitment among the employees, which in turn will help your company grow in a better manner.

These reasons show that graphic designs are really important for your business. It is recommended that you go through the design portfolio as well as client testimonials before hiring any graphic designer / graphic designing company.

 

 

Google New AdWords Features -Google Search Ads, Display Network, YouTube and AdMob

Google finally announced about the new feature that are coming to AdWords.  The new features and tools will be rolling out of beta to all AdWords users over the next couple of months.

Google AdWords product management VP, Jerry Dischler shared several new initiatives with a select set of customers at the AdWords performance Forum.

Google offers app developers advertising opportunities through both search ads with AdWords and its mobile ad network AdMob. New search and AdMob ad features are coming along with app download ads on the Google Display Network and YouTube.

Google also announced a new “app re-engagement” campaign type in AdWords, which lets users go right to apps that have already been installed. Google uses the example that if you already have the HotelTonight app installed, and at some point you search on Google for “hotels in San Francisco,” you might get an add rom HotelTonight, which will let you open the app directly from the ad, and take you to the appropriate destination. That would be more helpful than simply going to HotelTonight’s main app landing page.

Google also adding new conversion measurement tools to AdWords, building on estimated Total conversions, which it launched last year.

For more information go through this link: adwords.blogspot.in

Google Analytics-Track The Web & App Data In A Single Reporting View

Google analytics announced that it is combining web and app data into a single reporting view, which helps the businesses that have multiple digital ways for their users like web, mobile apps, and other devices to better understand them.

Now analytics users can collect their data irrespective of their platform (mobile app or web) all of the stats can appear in a single view. Instead of talking about “visits”-which really only makes sense on the web-analytics now refers to “sessions” across the service.

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Twitter Launches Photo-Centric Profile Redesign

Twitter has launched a complete profile redesign on the web, featuring a photo-focused layout with a more Facebook-like cover photo, this redesign will roll out to all users over the next few weeks, but new users will get the look immediately.

Detailed in Twitter’s official announcement, designer David Bellona shares that the new Web profiles will feature a larger profile photo, a header (cover) photo, and the ability to pin your favorite tweets to the top of your profile.

Navigating the tweet streams of others now offers a few more options, including the ability to see just tweets with photos and videos attached, or seeing tweets and replies.

Pinned tweets and filtered tweets are also main features of the new design — just like Facebook. As for the new design’s similarities with Facebook and Google+, all three social networks now feature cover photos, overlapping profile photos, and a three-column layout.

Facebook Buys Oculus VR For $2 Billion

Facebook announced Tuesday that it acquired Oculus VR, maker of the Oculus Rift virtual reality headset for $2 billion.

Oculus-VR

According to a press release from Facebook, the company plans to expand the Oculus Rift headset’s applications beyond gamming to broader fields such as media, entertainment, communications and education. Also Facebook wants to accelerate the company’ growth in the gaming space. The deal is expected to close during the second quarter of 2014.

This is Facebook’s second multibillion-dollar acquisition in as many months. In February, the company announced it had purchased messaging provider What’s App for $16 billion.

For Zuckerberg, it’s all about the future. If mobile is the current computing platform, vision and virtual reality could be platforms of the future. Zuckerberg described buying Oculus as “a long-term bet on the future of computing.”

According to Facebook, Oculus will continue to work out of its headquarters in Irvine, California, and it will continue work on the Rift headset. The company has received over 75,000 orders for the device, but it has not yet shipped.

Facebook CEO Zuckerberg and company have agreed to pay $400 million in cash and 23.1 million shares of Facebook common stock, which is valued at $1.6 billion after the close of the market today. The deal also includes $300 million in cash and stock that could go to the owners of Oculus if certain performance goals are reached.

Yahoo Maps Partnered With Nokia to Provide Indoor Venue Maps

Yahoo has announced indoor maps for some places and has released maps for various shopping malls, train stations and airports.

Yahoo says in a blog post that “The maps are currently available from your computer and include the layout for building levels an interactive building directory and contact information for many interior businesses.”

Yahoo-Maps

Yahoo has added more than 75,000 Here-powered indoor venue maps to its mapping service. Captures location content such as buildings, traffic patterns, road networks and parks, and its technology is based on a cloud-computing model in which location data and services are stored on remote servers. Nokia’s mapping tech already powers services like Bing Maps and MapQuest.

The venue maps are now live on maps.yahoo.com and according to Nokia, they’ve also received Yahoo’s beautiful “purple and lilac livery.”

Yahoo’s Mayer is going to push deeper into improving Yahoo maps, local and mobile search as a way to capture new usuage.

Image: techspot.com

Microsoft Launches Skype For Outlook

Microsoft today made its Skype for Outlook.com plug-in available worldwide, adding HD video calling for PC users. To get started with this feature, users must first download a web browser plugin, which is available for IE, Chrome, Firefox and now, Safari, browsers.

Skype-For-Outlook

Those who haven’t signed up for Skype they can use Microsoft account to sign in, else they can link up with existing Skype account. Once installed, Skype users can place video and audio calls right from their email inbox. The HD calling feature only works when users have compatible HD displays, web cams, messaging clients, and broadband internet, Microsoft notes.

The company had previously introduced Skype for Outlook.com in preview mode last year including the U.S, U.K, Germany, France, Brazil and Canada. Among the various bug fixes, Skype has also addressed an issue with calls continuing to ring after pick-up when users had the Outlook.com plugin and Skype on their desktop running at the same time.

Skype is playing an increasingly big part in Microsoft’s consumer strategy, and Outlook.com integration is a big move.

LinkedIn Lets To Block Other People

The ability to block people on social networks seems like a basic idea, but that’s one thing LinkedIn didn’t have prior to today. Paul Rockwell, LinkedIn’s head of Trust & Safety, cited the need to research different use case scenarios, and coming up with the right interface  as some of the reasons why this tool took a while to develop.

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WhatsApp Button For Sending Traffic To Publishers

WhatsApp which is acquired by Facebook for $19 billion has a share button for publishers that have the potential to drive traffic to websites.

At first glance, a personal messaging service would seem like an odd fit for publishers. Public social platforms- Facebook and Twitter are where the real action is, and even email is still how a lot of content sharing gets done.  Think of apps like WhatsApp and its brethren Line and others as the next evolution of email and texting. Sure, most of the sharing is of the personal variety, but that’s not to say there isn’t content being shared.

WhatsApp

WhatsApp offers publishers a way to get their content shared easily by embedding a WhatsApp button in their mobile apps. Liz Gannes at Re/code reports that Buzzfeed is seeing more shares to WhatsApp than to twitter on iOS, where it displays the button on its mobile web pages alongside other social share buttons from Facebook, Twitter, Pinterest and Google+.

The difference in sharing content on WhatsApp vs. Sharing content on Twitter and Facebook is that they are typically sharing to a large number of people, but WhatsApp use to share with smaller groups or individuals which could potentially limit the amount of referral traffic publishers see from WhatsApp even as the app continues to add more users.

New Google Maps-Explore The World With a Click

It’s been nearly a year now since we saw a brand-new version of Google-Maps, rebuilt from the ground up to integrate street view, Google Earth and the rest of Google’s location services into a single place. The new Google maps have been available to users, who request an invitation since May, but starting today, becoming default version for all users.

The new Google Map is the most powerful Maps ever, it aims to simplify the world’s most widely used mapping software by making it more seamless to zip in and out of the basic view, Street View, and satellite imagery.

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