SEO

How To Analyze And Have The Best Content On Your Site?

Content marketing is one of the ways to draw customers to your site and attract them towards your products and services. Users when land on a site, first scan the page for getting an idea of what the page is all about. If they find the content to be useful to them, they further read it in detail and go through all the particulars before making a buying decision. This is why content plays a very important role to engage customers with the site and promote the website’s content to them. Therefore, the content needs to be planned well in a way that it enables customers to stay engaged for a longer time with the given information.

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What Are The Best SEO Strategies For 2017?

Do you think you can effectively manage SEO? Do you know the latest SEO trends and requirements for 2017? Do you know the best SEO strategies for this year? If your answer to all these questions is a NO, you definitely need a professional SEO company in India to help you. And if your answer is YES, you need to be sure that your skills and knowledge are up-to-date with all the latest strategies. The below guide will help you watch over your site for the best possible strategies that will have you winning over your competitors this year.

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Tools To Help You Find Innovative Content Ideas For Your Blog

As a blogger, you need to constantly post content; but remember that it’s not just content – it is about thrilling and captivating content. You need trending and intelligent ideas to create content that will keep your viewers hooked. So, what kind of ideas do you need, and where can those ideas come from? You can’t just sit and wait for ideas to spring up in your head because you don’t know when they would. It may be instantly or it may take forever. So, you need to “find” new ideas for your blog. Here are some tips to let you know where and how you can find them – find ideas that will bring a spark in your brain to create amazingly beautiful content on those topics. Follow these tips and you will never be out of ideas again!

Blog Content Ideas

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Which Factors Are Still Important For SEO Ranking?

SEO is ever-changing, and you need to keep up with the latest trends in order to gain visibility on SERPs among the millions of websites on the Web! Businesses are putting in their best efforts to have their websites ranked on the first page and on the top of SERPs. Some follow organic SEO practices, while others tread the road of paid advertising. If you are one who wants to go the SEO way, you need to know what the rules are. While some say that keywords, content and link building are no more of prime importance for ranking today, others say that they are still effective. So, how would you know what to stick to? Companies offering the best SEO services in India can help you know of the changing trends and rules of SEO. However, before you approach them, here is a basic idea of the factors that still matter to a great extent for SEO when used the right way.

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All You Want To Know About Heading Tags And SEO

Heading tags are a vital element required to properly structure a piece of content. These tags help in differentiating different parts of Web page content. <h1> to <h6> tags are used to define the different headings on a Web document, where <h1> is the first and the most important heading of a document followed by the others in serial order i.e. <h2>, <h3>, <h4>, <h5> and <h6>. <h6> is the last and least important heading that holds very less significance in a document as compared to other heading tags. This is why <h1> is the boldest tag and <h6> is the smallest one. Heading tags come with a variety of attributes to make user-friendly websites. But, search engines use these tags only to index the content.

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How Can You Get Your Content Into Google News?

Google News is a computer-generated news website that collects and combines news stories from different sources worldwide. It then groups similar stories together and displays them according to the preferences and interests of the viewers. You can search for news topics on Google by visiting the site https://news.google.com/ or by selecting the ‘News’ section below the main search bar on Google’s homepage. You may be creating fantastic news content but, you are unable to reach a wider set of audience because you are unable to get your content into Google News. If you want to get your content into Google News, you must read ahead to know what you might be missing on.

Get-Your-Content-Into- Google-News

Get Your Content Into Google News

 

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How To Perform The Most Important SEO Tasks In Order Of Priority

You may be following certain SEO tasks like writing great content, following great content marketing strategies, social media marketing and many other on-page and off-page tactics but, are you following them in the right manner? Almost everything in life should be followed as per a schedule to attain positive results. Similarly, in order to achieve website success, you need to plan an SEO program too. You need to know which tasks are highly important to accomplish first and which tasks can be left behind for later. If you perform the lesser important ones first and lag behind on the important ones, you may not be able to achieve your goals. So, it is very important that you prioritize your SEO tasks properly. Although, there is no particular planner to follow but, you can split up your tasks in categories like highly important, lesser significant and least imperative. Hire the best SEO services in India or plan up the SEO strategies for your company by taking a look at some common categorized SEO tasks below.

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How can one Improve on Link Building Techniques?

Google’s Panda and Penguin algorithm updates have brought a number of changes to the digital marketing industry in the past two years. These updates have changed the practices, strategies and ways of thinking. One of the elements that has been affected by these updates is backlinks. Google’s updates have changed the way backlinks should be created.

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Guidelines To Drive Leads To Your Website

Driving leads to your website is not an easy task. You have to put in lots of efforts to build an identity for your business and stand apart from the rest in this competitive world. You have to promote your business in the best possible way to generate sales and increase productivity.

Impressive landing pages

 

Your landing pages will create the first impact on new visitors. When users first land on your site, they will quickly make an impression about you in the first few seconds of looking at your page. Hence, landing pages decide on whether a business will make better sales and revenue or not. You definitely want a positive impact on first time visitors. For that, you must have an impressive landing page with excellent content, necessary information and strong calls-to-action.

Customer reviews

 

Over 60% of the people generally consider the opinions of other users before making deals. Customer reviews play an important role in generating sales. You should include a customer review section on your website, which can build credibility if you get great positive reviews. The more number of positive reviews, the more the users will consider dealing with you.

Trust building

 

Cyber-crimes are in full swing. If your website asks any kind of questions about your user’s details, the users are afraid of sharing their information with you. If you are an e-commerce website, the users are unsure of purchasing with you wondering whether it is safe or not to share their details with you. In order to build trust among your users, you must have a security symbol over your website, which generates confidence in them and in turn helps you to get improved leads.

Discounts and offers

 

Discounts and offers are very easy ways to attract users. It is a mindset of people to rush to have a look at what is selling at lower rates. This will grab more traffic to your site and encourage user engagement. You can also place free trials and free gifts to your users at times to encourage users to deal with you and hence, generate leads for your website.

Updated marketing strategies

 

Earlier, messages and emails were the only ways to persuade customers to buy your products and services. Now, there is a vast area of coverage to promote your business. Users connect with you if you rank higher in search engines. In order to achieve this, your website must be optimized for search engines. Promoting your business on social media platforms like Facebook and Twitter is also one of the latest techniques for building business connections to a great extent. Writing blogs is an easy way of attracting users towards your business. Staying within the market and promoting yourself with updated measures is the best way to get great return on investment. Search engine optimization and social media optimization are two major strategies you must stick to.

Co-marketing campaign

 

Start a partnership with well-known reputed companies that fit your category. Start a co-marketing campaign with them. Once you are connected to the country’s best names, you will automatically build trust in the minds of the people for your business. This will encourage users coming in to your website and thus, increasing leads for your website.

 

Build an Online Portfolio and Drive Traffic to it

There are many times when getting the expected search engine optimization (SEO) results can be difficult. And even though you must have tested and tried several SEO techniques, one trick which is going to get you better results is building a great online portfolio.

Of late online portfolio or digital self-promotion has come up as an effective search engine optimizationtool. So how exactly can you come up with an engaging online portfolio and also drive traffic to it? Here are some very easy steps to build an online portfolio design which will help you get better traffic as well as better sales:

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