Social Media

How Does Twitter’s “Advanced Search” Benefit Digital Marketers?

What does the search tool box on any website help you to do? It definitely brings a quick result for the particular word you type into the box. You type in one word or phrase and get a whole list of results on the site that contain the particular word(s). However, Twitter, with its “Advanced Search” option is one step ahead. Brands marketing their products/services through social media sites need lots of research and information to obtain results. The Advanced Search option helps with this while also helping to increase brand value and find new customers, along with monitoring feedback.

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How Can You Improve Traffic Through A Social Media Audit?

Social media marketing is one of the best ways to promote your brand to a large number of audiences, and considering this, you might have promoted your business on some or the other social media platform. But, have you ever considered an audit of your social media marketing? You can learn a lot if you examine how your online brand is managed. Below is a list of what your audit should cover.


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Build your brand on YouTube

A lot goes into building your brand online. Usually SEO experts see to it that your website has its presence on the major social media platforms, and it is at this juncture that YouTube has gained lot more prominence. YouTube today is the third most popular website. Along with social media giants like Facebook, Twitter and LinkedIn, YouTube is also regarded as a crucial social media marketing tool.

Thus if you are looking for ways in which you can build your brand, do not ignore the power of YouTube. In this post we will discuss how you can leverage YouTube to build a unique brand identity and also to widen your customer base.

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Follow these social media habits and get better results this year

Social media plays a very critical role in enhancing the goodwill of your company as well as staying in touch with your customers and addressing their issues. In fact today, social media has become a very important component in every company’s marketing strategy. If you are still wondering on how you can use social media marketing (SMM) as a powerful tool to get better conversion rates, then follow the below given tips.

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