The two terms – user experience and customer experience – are often confused with one another, and are used interchangeably; but that is the case with laymen. But, professionals should know that these two terms are actually different and have their own individual characteristics. User experience is not customer experience, but is only a part of it. Let us get deeper into the difference between the two.
It is very important to improve your website’s User Experience if you want people to enjoy staying on your site for longer, which can ultimately affect your website’s ranking on SERPs, thus increasing business. And, to improve this User Experience, you need to make it easy for people to find the information they are looking for, and to complete the tasks they wish to accomplish. To brief it up, you need to provide intuitive navigation to users on your website. To make this task easier, the principles of wayfinding can help. Wayfinding is a way in which people orient themselves and navigate from place to place to find their way around. It is a method that helps users understand where they are, how they got there, and where they need to go from there.
Progressive Web Apps (PWA) describes the Web experiences that can compete with rich immersive native apps in terms of fast smooth in-app browsing, full online support, full-bleed imagery, sign-in support for personalization and much more. However, although you can cache away all your website’s assets for instant loading, it is the first impression that is important. You have only a limit of 3 seconds to strike an impression. If your first load takes more than that, more than 50% of users will abandon your site and move on to something else. You may say that using a basic layout or lazy loading can solve the issue, but it isn’t the only solution. This is why websites are opting for PWAs and AMPs today. You can hire a professional Web design company in India to design your websites and apps in the most appropriate way by deciding whether an AMP would be better or PWA.
Web designing is a career field that is not only fascinating and profitable but, it has lots of issues that designers have to face. These include meeting deadlines, using complicated or under performing tools, computer glitches and most importantly, dealing with difficult clients. Here is all you should know about dealing with customers.
Initial meeting with the client
Once you get in touch with a client, you need to set up a meeting with them to discuss what they need from you. When you are preparing to meet your client, make sure you are presentable. Wear something decent and casual. Carry with yourself a sketch book, marker, pen and your business card. When you are speaking to your client, you need to show that you are involved and passionate about your work. If you aren’t passionate enough, you will make no connection with your client. Next, you need to find out what your client needs. If you are able to satisfy their needs, your professionalism will definitely shine through. Also, you can let them know when you think what they want will not work the best for them. As and when you finalize on certain things, you must write them down and make notes of everything they say. Also, if you are a beginner, you must take up the job, no matter what the budget. However, whatever you do, don’t let them have the upper-hand at any cost or you will only lead to failure in the future because they will think that they can walk on you all over every time.
Giving your users an excellent online experience is one of the most important pillars of web design and success. There have been many strategies that have come up over time for better user experience. One of the very initial strategies was to focus on having keywords in the content. It was advised to do as much on-page and off-page keyword optimization as possible so that one could get lots of backlinks, which would in turn result in higher ranking in SERPs for those specific keywords. Also, more the amount of keyword usage, more visitors would come to your site searching for those keywords. Another strategy was to include as many long-tail keywords as possible in the content.
Landing pages are those pages where the users are directed to when they search for something on search engines. Thus, your landing page must be impactful and should accomplish conversion goals. You should first understand what your goal is and how you can accomplish it, which will help you create and optimize your landing pages.
Every website comprises of three main areas of concern – the owner, the web designers and the users. All the three are important in their own ways and play different roles. There should be an order that should be followed in order to convert the website into a success. But, all of them have different perceptions. The owner would want to build up a beautiful eye-catchy design to attract the users. The designer tries to create a balance between appearance and usability. The users want the website to be easy to navigate more than being beautiful. If all three perceptions are not kept in mind, it will result in poorly designed websites with unnecessary elements.
A lot goes into building a great ecommerce website design. Often it is seen that website owners are puzzled about which web design suits their business the most. Majority professional web designers back responsive web design (RWD) as the best choice. Here is a brief discussion on what exactly a RWD is and what are its advantages.