How Can You Design Intuitive Navigation Using Wayfinding?

It is very important to improve your website’s User Experience if you want people to enjoy staying on your site for longer, which can ultimately affect your website’s ranking on SERPs, thus increasing business. And, to improve this User Experience, you need to make it easy for people to find the information they are looking for, and to complete the tasks they wish to accomplish. To brief it up, you need to provide intuitive navigation to users on your website. To make this task easier, the principles of wayfinding can help. Wayfinding is a way in which people orient themselves and navigate from place to place to find their way around. It is a method that helps users understand where they are, how they got there, and where they need to go from there.

It is often seen that designers pay utmost attention to design and styling to provide for visual appeal, but in the process they forget to concentrate on the ways that user’s process information. Although design plays a big role in helping users engage with the site, but the fact remains that users are on your site for gaining information about something, and not for praising the beauty of your site. So, you need to focus on how your users are going to find the information they require, and which paths they can take to find it. For this, you need to analyze how much of information you provide is important, and what the unnecessary formatting elements that need to be eliminated are. Remember that too many signs, too many paths, and too much of formatting can negatively impact UX on your site. Therefore, you need to look for professional and qualified Web Design Services India to assist you in designing a website that effortlessly combines visual appeal and user experience together.

One of the major complaints heard by users not satisfied with websites is that they find the site hard to navigate, or that they are unable to find the information they are looking for. Information at the wrong place or information that can be achieved through a difficult path is equivalent to no information at all. For a website to be intuitive, users must be able to quickly survey the screen they land on, and easily find out where they need to go next. Obviously, the menu plays a huge role in helping users to find information easily, but it is not the only element. There is much more that you need to understand and evaluate like you need to optimize for search, you need to show breadcrumbs, you need to pave paths with in-page links, etc.

The route that users take through a website to find information or complete a task is the user’s journey. This journey can be long or short depending on the clarity of user’s intent. If the user is focused and has a clear understanding of his path, the journey will be short. On contrary, if the user is dealing with a broad or complex goal, or if their path is less clear, their plans may waver as they move along, resulting in a long journey. Also, there may be times when the user’s journey is not done with in one visit. Their journey may involve a series of interactions, and this may be done through different devices involving the desktop, mobile, or tablet. Therefore, you must have your site optimized for multi-screen and multi-browser behaviour to make sure that you provide continuity and familiarity to users on every visit, no matter which platform or device they use.

Remember that users rely on a variety of elements on-screen to navigate through a site. So, make use of wayfinding principles to make your site more intuitive and easier for users to navigate. And for this, you can take the help of experienced Web Design Services India who very well know their job of blending design along with navigation on a single site.

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