PWA Or AMP?

Progressive Web Apps (PWA) describes the Web experiences that can compete with rich immersive native apps in terms of fast smooth in-app browsing, full online support, full-bleed imagery, sign-in support for personalization and much more. However, although you can cache away all your website’s assets for instant loading, it is the first impression that is important. You have only a limit of 3 seconds to strike an impression. If your first load takes more than that, more than 50% of users will abandon your site and move on to something else. You may say that using a basic layout or lazy loading can solve the issue, but it isn’t the only solution. This is why websites are opting for PWAs and AMPs today. You can hire a professional Web design company in India to design your websites and apps in the most appropriate way by deciding whether an AMP would be better or PWA.

PWA Or AMP?

Accelerated Mobile Pages (AMPs) is what provides a website with the advantages of no installation and almost instant loading. You need a crazy-fast loading website for effortless and quick browsing. And for this, you need no excessive ads, no large-sized images and no thousand lines of JavaScript. All you need is relevant and useful content.

So, is it AMP or PWA?

Now, the question arises whether it should be AMP or PWA. Remember that implementing AMP to your site will come with certain limitations. AMP will not be useful in case of highly dynamic functionalities that require additional JavaScript; for example – Web payments or Push Notifications. Moreover, AMPs are served from AMP Cache; so you won’t get the best benefits of PWA on the first click as your own Server Worker won’t run. Conversely, PWA can never be as fast as AMP on the first click.

AMP provides for instant delivery and optimized discovery, but requires static content and no user scripts. PWA, on the other hand, cannot be easily embedded and has a slower first delivery, but it is highly dynamic and has advanced platform features. So, is it AMP or PWA for you? Or is it possible to reap the benefits of both together? Read further to learn.

PWA and AMP Combinations

Instead of choosing between the two, can we combine both for the best benefits? Oh yes! You can combine the laser-sharp compactness of AMP with the richness of PWA to have an instant-loading and auto-upgrading experience. There are three ways you can do so.

AMP as PWA

AMP has a service worker and allows offline access, and many websites don’t even need things beyond that. Thus, when you can live with the limitations of AMP, this combination is good enough. You can insert scripts and more advanced functionality outside AMP’s scope on subsequent clicks.

AMP to PWA

When sticking to the AMP limitations is not for you, and you want a different PWA experience, you need to move on to a more advanced pattern of AMP to PWA, where you can smoothly transition between the two. With this technique of progressive enhancement to go from AMP to PWA, all the subsequent clicks after the first on an AMP will go to your PWA, regardless of any service worker. However, this is not for browsers that don’t support service workers.

AMP in PWA

With AMP to PWA, you have crazy infrastructure needs for two totally different content back-ends – one for AMP and the other for PWA! So, is there a way to dramatically simplify the back-end complexity by leaving out PWA and reusing AMP as the data format for PWA? You can use the AMP in PWA technique to reduce the complexity of your back-end infrastructure, and make your PWA lesser complex.

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