The two terms – user experience and customer experience – are often confused with one another, and are used interchangeably; but that is the case with laymen. But, professionals should know that these two terms are actually different and have their own individual characteristics. User experience is not customer experience, but is only a part of it. Let us get deeper into the difference between the two.
It is very important to improve your website’s User Experience if you want people to enjoy staying on your site for longer, which can ultimately affect your website’s ranking on SERPs, thus increasing business. And, to improve this User Experience, you need to make it easy for people to find the information they are looking for, and to complete the tasks they wish to accomplish. To brief it up, you need to provide intuitive navigation to users on your website. To make this task easier, the principles of wayfinding can help. Wayfinding is a way in which people orient themselves and navigate from place to place to find their way around. It is a method that helps users understand where they are, how they got there, and where they need to go from there.