Progressive Web Apps (PWA) describes the Web experiences that can compete with rich immersive native apps in terms of fast smooth in-app browsing, full online support, full-bleed imagery, sign-in support for personalization and much more. However, although you can cache away all your website’s assets for instant loading, it is the first impression that is important. You have only a limit of 3 seconds to strike an impression. If your first load takes more than that, more than 50% of users will abandon your site and move on to something else. You may say that using a basic layout or lazy loading can solve the issue, but it isn’t the only solution. This is why websites are opting for PWAs and AMPs today. You can hire a professional Web design company in India to design your websites and apps in the most appropriate way by deciding whether an AMP would be better or PWA.