Archives for July 2013

Facebook’s Brand-new Source for Businesses

facebook banner images JainTechnosoft

Today, Facebook advertising has become an integral part of the marketing plans with businesses all around the world including, Fortune 500 companies.

Nobody in their wildest dreams could have predicted the massive impact that this little social site called Facebook formed in 2006 would have on everybody’s lives. This was never more evident then the way Facebook pages has completely changed advertising and the way online marketers approach the marketing of their product and services.

 
facebook-brands_50290b4890afa
Their latest offering announced Thursday, July 25 is a complete resource hub for businesses, called Facebook For Business.

The new site will be “the central destination for the news, information and inspiration that marketers can use to drive business results with Facebook”.

It aims to become the go-to-spot for companies of all sizes looking for information on Facebook marketing. The site is still in beta and will be developed more over the next few months, but there’s already a lot there so far, the site has:

  • A “Getting started” section with specific pages on different business goals, from driving in-store sales to increasing online purchases to brand and product awareness. There’s also a Facebook basics page and a video page Called Facebook business Live.
  • A “solutions” section with specific pages for every product (pages, advertising, advanced advertising, platform and measurement and insights) with additional links to resource found on each page. There is also industry specific resource page found under this section.
  • My favorite section, Success stories. Businesses can learn from the success of others by reading case studies of other Facebook marketers. The 56 (as of right now) case studies in this section highlight all kinds of different goals and tactics that businesses on Facebook have and use.
  • “Get Help” section with support information and links to the Help Center, community, and information on their Preferred Marketing Developers program.
  • A Facebook for Business News section so marketers have an official place to go for the latest products, tips, and trends.

 

The social nature of Facebook Pages encouraging interaction with people and the spread the word has created a powerful non-stopping viral effect.

The end result being traffic in numbers that’s caught the attention of many a smart marketer. Online Marketing Company who keep the social first philosophy being helpful, offering members the posting of photos, videos and valuable content and participating in group discussions have enjoyed success with Facebook pages.

Apple Acquired transit and navigation service-Hopstop

 

Transit directions have been one of the major missing components from Apple’s Maps App, which has released last year to replace Google Maps in IOS6 and on the iPhone 5.

Hopstop, which was iPhone, Android and web applications provides detailed subway, bus and taxi directions in 600 cities.

Hopstop img

 Hopstop is one of the best transit apps for ios and this acquisition is perfectly timed for a new improved Apple maps to launch alongside ios7 this fall.

Apple, which touted the map features as a key software change in the iPhone5, built its navigation application amid a growing battle with Google, which had provided its Google maps programme since the iPhone was introduced in 2007.

Google unveiled its mapping application for the iPhone and iPad in December. Google maps is the most popular free program in Apple’s app store. Hopstop ranks No.7 among free navigation tools.

Transit directions are currently one of the Apple’s mapping weaknesses since the company rolled out its own homegrown maps inside of 2012’s ios6. People looking for buses, trains or subway directions are currently sent to third party navigation apps if installed, taking users outside of Apple’s own mapping software.

Google confirms panda update is taking off: This one is more finely specific.

Many sites were hit hard in terms of search engine page ranking when Google introduced their major algorithm changes in 2011 and 2012. Since then, both Panda and penguin have undergone a number of updates and with each update, many sites have experienced a deterioration in their search engine positioning.

Google has confirmed a Panda update is rolling out and this specific update is “more finely targeted.”

 Google Panda 3.9.1

Google’s Matt Cutts did imply there was a bit of delay in pushing out their monthly Panda refresh because they wanted to release signals that would soften the algorithm a bit.

Google telling that they are unlikely to confirm future panda updates. A wide number of SEOs and webmasters claiming recovery.

In real terms, it will mean that on-page SEO needs to be on point at all times. Sites should be checked regularly for duplicate content and on page tactics will need to be altered and tweaked more often.

The potential of web 3.0 standard to revolutionize the website Design

 

After the huge success of web 2.0 applications like social networking, rich media, blogs etc, many people are wondering about web 3.0 applications.

Use of AJAX technology in any website Design under web 2.0 surely results in increased interactivity of any site.

web 2.0

What can we expect from web 3.0?

Web 2.0 gave users direct control over the web and the ability to make it the way they want it to be. Now web 3.0 is another stage in the Web’s evolution that seeks to further take the web surfing experience to new heights. It is having the contents of the web specially tailored according to your needs.

Imagine yourself accessing the Web from your smartphone and searching for “mexican food” in your phone’s mobile web browser. It then comes up with a list of choices based on the information it can pull up from your surfing history (such as likes and dislikes, location, food habits, etc) without having to input extra keywords or clicking through more pages.

The web 3.0 standard is best to use for website development as it describes current trends for artificial cleverness

The specialty of web 3.0 is to highlight intelligence in great fashion by doing communication with people. W3C is another great standard especially framed for World Wide Web. This standard is mainly introduced for the enhancement of interoperability for different web related products, web tools, software. It is greatly used in website design. This standard has great importance in web design like web 2.0 and web 3.0 standards are.

Fifty five percent say that they increased collaboration through web 2.0 implementation. In terms of specific technologies being used, simulations, multi-player games, mobile learning and personalized learning portals were most popular. Most organizations believe that they can find what they are looking for on the first search, but personalized learning content is still not as prevalent as many would like it to be.

Learning from multiple resources and having a learning history, publishing user content to company training sites, and focusing learning or IT resources on web 3.0 still have a long way to go, with only 30 percent to 40 percent of organizations doing well.

Web 3.0 will be more personalized than anything we have experienced before because relevance is the most important trait to get people engaged. The core tricks of SEO services (link building, content generation, page optimization, etc.) will be less important as they will have little impact on the way semantic processing evaluates meaning (using triples).

Web 3.0: Benefits in Web Designing:

  • You don’t need to have a computer system to access the data, you can view any files, images, videos, or just any other information on your smart phones.
  • Custom Website Designing along with web 3.0 tools require altogether a new approach that eventually encourages developers to incorporate highly interactive and user friendly components in the website.
  • Incorporates highly advanced features in websites such as flash, animation, intensive graphics etc.
  • It has been proven very effective for developing software.
  • Better information connectivity.
  • Better web browsing and communication experience.
  • Complete control over information unlike information download issue in web 2.0
  • A custom website development with Web 3.0 tools ensures an all-inclusive new browsing experience.

Custom web development with Web 3.0 with its highly interactive features, easily availability of data, and intelligent data management will definitely change the entire scenario of web design.

Pretty cool huh? Don’t have to wrap your head around any of it.  Talk to our website development company in Bangalore and find out more about emerging web 3.0 websites and technologies that can give you and your online presence a real word edge.

Web Design Company India

Many of the people think web designing and web development concept as same, but the two phrases actually mean two different things. Here is an simple example to differentiate those, suppose you plan to construct a building, you go to an civil engineer and tell your requirements so and so things should be there in accordance to your own taste, this is what web designer works on, and constructing a building with all the required materials right from basic foundation is nothing but what a Web Developer Bangalore works on.

Web designing is the process of designing web layout, which includes graphics, logos, animation etc, basically it is the user facing part. Web development is concerned with back-end of a website, how the site works, how exactly the user get things done on it. In this fastest and computational technology growing world, if one has to design or develop a website it should be a good quality, cost effective one. Here is India Web Design Company , a company to fulfill your requirements without compromising in the quality of a product. We have very creative, innovative developers, designers to fulfill your needs and try to make you happier by providing more than what you need. We have a good team of PHP developers who are well experienced in developing web applications using Core PHP as well as experts in products like Joomla, Drupal and Magento.

Why should you choose us??

1. No compromise in quality.

2. Cost effective.

3. Experienced UI designers, developers and content writers.

4. Good in planning structure and implementation.

5. Delivering product in committed time.

6. Marketing tips for improving your business.

 

What Are Google Penalties & What to Do to Recover to Pure Spam

google-spam-canHave you ever received a Google Webmaster email stating that your site was given a “manual spam penalty” for having “pure spam”? This just recently happened to one of my clients.

“Pure spam” is actually a type of spam definition Google gives websites it feels has performed the most egregious types of spam actions. In this case, it wasn’t anything my client had done; rather user-generated content (UGC) was to blame for the heartache.

What is “pure spam” and does Google really define what it means by spam? Thanks toGoogle’s Inside Search site, we find Google very clearly defines what those penalty (a.k.a., manual action) emails are telling you.

Google’s words have a very specific meaning filled with indicators as to why your site has been penalized and how you can (try to) fix it.

Let’s look what Google means when it sends you a Webmaster email and says “you’ve have had a manual action” applied.

What is Google Trying To Tell You?

Some of these will be spelled out in your Webmaster Tools email, some won’t. But if you get one of these sent to you with these words in it, they mean very specific things and you need to do very specific things to help your site recover.

fighting-spam-google

I have kept the exact definitions word for word, as to change them might change some of the meaning. It’s important to know them as Google has defined them.

Disclaimer: Penalties of any type are difficult to recover from – especially if they are severe, such as homepage removal. The suggestions here give you places you can start to look to help lift manual actions applied by Google, but don’t cover everything you might encounter during the process. When a manual action (penalty) has been applied to your site, it is always best to seek the help of a qualified SEO professional who specializes in dealing with these issues.

Spam Definitions from Google and What You Can Do About It

1. Pure Spam – THE BIG DADDY!

Site appears to use aggressive spam techniques such as automatically generated gibberish, cloaking, scraping content from other websites, and/or repeated or egregious violations of Google’s Webmaster Guidelines.

What to Do?

If you have received this warning, Google has labeled your site or parts of it straight out spam. If this email comes about your main cash register site, do not stop, do not pass go, you have no priority other than this until it is fixed.

If you are using any of the methods outlined above, stop. You’ve been caught. Just admit it and move on. Chances of recovery are pretty slim, but if you were smart you were doing this to a burner site, so move onto the next.

But what if you weren’t utilizing black hat methods? What if this was unintentional, a bad SEO you hired or just like my client, something a user did on their site, what do you do?

First thing, have you multiple existing penalties you have not addressed? Have you checked your UGC areas for spammers and spamming techniques? If the answer is yes, fix these and ask for reinclusion.

If nothing obvious is standing out to you, get a site audit. You’re violating Google’s Terms of Service in such a massive way, you need help. Ask for it. This is such a severe warning Google has a live generated feed of sites being removed for it.

live-spam-screenshot-62013

2. Cloaking and/or Sneaky Redirects

Site appears to be cloaking (displaying different content to human users than is shown to search engines) or redirecting users to a different page than Google saw.

What to Do?

Again, not to beat the dead horse here, but if you’re practicing black hat techniques, your site has been caught, if it is a burner site it isn’t likely worth fixing, if your main site go completely white and give reinclusion a try.

However this is another where you may have used a coding technique and not realized you were violating the guideline, now that you know, remove the cloaking/unorthodox redirect and ask for reinclusion. And as always, 301 is your standard permanent redirect, use this for all future updates and you will never see this notice in your email again.

3. Hacked Site

Some pages on this site may have been hacked by a third party to display spammy content or links. Website owners should take immediate action to clean their sites and fix any security vulnerabilities.

What to Do?

This is an especially tough one as the hacked area may be completely invisible to you, by design of the person who hacked you. However, if you have some acumen, try to find the malware and remove it (you can even pull the page in as Google sees it in your Webmaster Tools).

If you have a WordPress install, the most common type of site to be hacked, you will probably need to take down your whole install scan your folders and reinstall piece by piece making sure the malware is no longer there.

These hacks are often expert hiders. To help prevent these make sure to have your security software always up to date and never use plug-ins you don’t know are safe.

If you can’t figure it out, hire a security professional. They can not only find the issues, but also lock your site down from others you may not have thought about.

Once it’s fixed, submit your reinclusion. This is generally one of their easier reinclusion requests, if you fixed it and updated your site security; Google is likely to return your site to its former position.

4. Hidden Text and/or Keyword Stuffing

Some of the pages may contain hidden text and/or keyword stuffing.

What to Do?

Some people will laugh at this one, keyword stuffing, who does that anymore? However people do it all the time without knowing they are doing it.

Do you

  • Add multiple keywords to your alt tags?
  • Write out full sentences in title=”" (note the have no SEO effect, but still we see it in site audits)?
  • Add every word you can think of to your titles and descriptions?
  • Hide content on your pages using CSS?

All of these are examples of modern types of keyword stuffing and hidden text and in the case of hiding text via CSS you may think you are doing nothing wrong, but you are according to Google.

However, in this case if it is not obvious to you, you will most likely require a site audit as what is stuffing and what is hidden versus what is legitimate is a thin line. When not sure hire someone who knows. Then submit your reinclusion.

5. Parked Domains

Parked domains are placeholder sites with little unique content, so Google doesn’t typically include them in search results.

What to Do?

Nothing really. Parked domains don’t belong in the search result. If you want a site that makes you money on AdSense (what they are for), then create a site and add AdSense.

6. Spammy Free Hosts and Dynamic DNS Providers

Site is hosted by a free hosting service or dynamic DNS provider that has a significant fraction of spammy content.

What to Do?

Your site hosting should be inexpensive, but if you are going for the cheapest you can find it is not helping you and can hurt.

Stay away from free hosting, dynamic DNS hosting and while we are at it let’s add sites that share one folder structure, and shared hosting, basically use virtual dedicated or your own server.

Whatever you do, put your site in its own little isolated web corner, so Google can’t see any other sites with it. Google judges you by the company you keep, best leave your site alone in its room.

7. Thin Content With Little or No Added Value

Site appears to consist of low-quality or shallow pages which do not provide users with much added value (such as thin affiliate pages, doorway pages, cookie-cutter sites, automatically generated content, or copied content).

What to Do?

While Panda is an algorithmic change that addresses sites that have thin content, there is also a manual site action that can be applied to your site that means someone on the Webspam Team looked at your site and didn’t like what they saw. This is a penalty, not the algorithm, so not a Panda issue.

What to do? Add depth and breadth to your content, make sure it has value, substance and relevancy and is at least between 700-900 words. While you can have some pages that are less, make sure it isn’t a large percentage of your overall site’s pages. Remember quantity only works if quality and relevancy is there as well.

8. Unnatural Links From a Site

Google detected a pattern of unnatural, artificial, deceptive or manipulative outbound links on this site. This may be the result of selling links that pass PageRank or participating in link schemes.

What to Do?

While Penguin is an algorithmic change that addresses sites that linking issues, there are also a manual site actions that can be applied to your site that means someone on the Webspam Team looked at your site and didn’t like what they saw. These are penalties, not the algorithm, so not a Penguin issue.

First, don’t just start disavowing the links and definitely don’t disavow all. We are going to assume here you did this, or your bad SEO did this and this is not some type of negative SEO.

Before you disavow, run a link analysis determine your good vs. bad links and then start trying to get the bad links removed. Google wants you to see some effort when you submit your reconsideration request.

Once you’ve done what you can to remove the bad links to your site, disavow the rest that you couldn’t get removed. Once you have gotten this compete comprise and submit your reinclusion request.

9. Unnatural Links to a Site

Google has detected a pattern of unnatural artificial, deceptive or manipulative links pointing to the site. These may be the result of buying links that pass PageRank or participating in link schemes.

What to Do?

Again, while Penguin is an algorithmic change that addresses sites that linking issues, there are also manual site actions that can be applied to your site that means someone on the Webspam Team looked at your site and didn’t like what they saw. These are penalties, not the algorithm, so not a Penguin issue.

Google thinks you are selling links, or passing your link juice to sites you shouldn’t be (advertorials would fall under this list). If you are selling links, well there is no advice to give, get better at hiding it or get out of the game (you have been busted). If you linked out to advertorials or accidentally to sites that garnered you this penalty, find them and no-follow the links, bring your page juice back to your site and in the case of advertorials clearly mark them as ads.

Reconsideration requests must be submitted in a very specific way, especially for links. Make sure you follow the how-to and do everything as written or you are just wasting your time.

10. User-Generated Spam

Site appears to contain spammy user-generated content. The problematic content may appear on forum pages, guestbook pages, or user profiles.

What to Do?

This penalty often catches people off-guard. What it means is that you have visitors leaving spam comments in your blog or forum or other user generated areas.

Google can use different methods to determine that this is happening, but usually you will see it when users leave gibberish, links to sites that sell things, profile links or multiple links per comment that lead to sites seem as spammy or irrelevant.

The best thing to do is clean up the spam and put in methods to prevent it from happening again like moderated comments, community flagging and verified registration. Unmoderated user-generated content is a quick way to a Google penalty, so make sure you are checking in on your UGC and if you are going to implement a new site section that has the potential for UGS that you are prepared to prevent and combat it!

Penalties Addressed Now What?

After you have addressed your penalties you will be eligible to submit a reinclusion request. We won’t go over that today as this has already been covered, but here are a few things to think about before hitting that submit button.

manual-action-by-month-google

  • Make sure you have put everything in the request you are required to and if a file such as a spreadsheet is needed, do not send one, it won’t be opened. Instead, put that information in Google docs and send a link to share with the Webspam team.
  • Make sure you have actively made efforts to correct the issue. This doesn’t mean just eliminate the issue, such as shutting off comments, closing down your subdomain, or disavowing all links. Google wants to know you put some time and sweat into trying to fix things, so fix, submit, wait for reinclusion, then if you want shut down anything you want.
  • Google wants to know it isn’t going to happen again, so make sure you have put some safeguards in place, fired the bad SEO team, removed the links, whatever it happens to be that tells Google; “Hey, we are sorry. We know we are bad. We won’t do it again!” If you want them to take you seriously, they have to know you mean it when you say it is fixed.

So show them you can follow their rules, you are really sorry and it won’t, won’t, won’t, happen again and you just might get your site or pages back to where they belong.

If you don’t get a positive answer to your reconsideration request, by all means do not keep resubmitting. Hire a professional with a successful track record to help you figure out what you did wrong the first time, because if you keep submitting without fixing what the issue is, Google may stop listening and nothing is worse than an ex who stopped taking your calls, asking for forgiveness.

we-are-never-ever-ever-getting-back-together

its-not-you-its-me-love-google

Article Source: http://goo.gl/ZELj0

Google Alerts No Longer Support RSS Delivery

 

After killing off Google Reader, the Internet giant has also closed down alerts via RSS.

According to Search Engine Land, Google Alerts by RSS have also been axed after the Reader became part of history.

Users who want to be notified by Google Alerts on specific phrases or topics will no longer be able to send them to Google Reader, which means their inboxes will become cluttered. Google drops Alerts through RSS

For those who are already using the service, a new message is set up that states “Google Reader is no longer available“. To continue receiving Google alerts, change to email delivery.”

While this feature could become an integrated part of other RSS readers that are trying to replace the Google service, it doesn’t seem like it could be done too soon since most are just waddling through at the moment.

Since there are more important updates that these services need to implement, getting to this type of alerts might take a while.

Article Source: http://goo.gl/vH2mI