Archives for September 2013

Google launches new knowledge Graph

Google announced some new features in celebration of its fifteenth birthday. Google spoke about being able to process more complex queries, and part of that is evident in the new comparisons feature that presents Knowledge Graph facts side-by-side.

Just pull up your phone and say to Google: “Tell me the Expressionist artists”. You will see who the artists are and you can dive in to learn more about each of them and explore their most famous works. If you want to switch to Abstract artists, you can do that really easily with our new filter tool”.

Knowledge -Graph

The way Google is trying to build information about real world connections is by building a knowledge Graph. For example if we do a search for a famous person, it collect relevant data about them, such as their date of birth, how tall they are. One of the first features that are introduced which applies knowledge Graph is a panel next to the web results. On both the desktop and mobile devices, you can do searches.

Let’s say wanted to learn about the most important Renaissance painters, you might search for “Leonardo Da Vinci” because he is the only Renaissance painter you know about. Now you’ll see information right in the search results that helps you to explore broader topic of Renaissance painters. You’ll see the most famous paintings from that era, like the Mona Lisa and discover other painters at that time like Michelangelo and Raphael.

Google’s Amit Singhal says that “We keep expanding features of the knowledge graph so it can answer more questions-even those don’t have a simple answer. Our new comparison tool gives you new insights by letting you compose new answer.”

Google will soon launch an update to the Google search app for iPad and iPhone that will provide Now-based reminder notifications across devices. Google is also launching a new design for mobile search results and ads.

Twitter Launches New Alert System To Keep You Updated During Emergencies

Twitter revealed their new Twitter alerts system, which allows users to sign up for alerts from trusted organizations to deliver accurate information during emergencies, natural disasters or when other communications services are not accessible.

Twiiter-Alerts

Twitter says alerts will also be marked with an orange bell icon to differentiate from regular tweets. Users who sign up to receive an account’s Twitter Alerts will receive notification directly to their phone for tweets marked as alerts from certain senders. The move follows a feature called “lifeline”, which Twitter launched in Japan last year. It underscores the services growing role in delivering fast information in an emergency.

A number of organizations in the United States, Japan and South Korea have been authorized to send such alerts, and Twitter will expand this to, “Public institutions and NGOs around the world”. Twitter details on its site what types of instances would warrant an alert like this. The list includes a natural disaster, biological incident, explosion or terrorism incident.

If you think that your company or business qualifies for the twitter Alert program, you can sign up, you won’t get automatically get these alerts.

These alerts won’t replace the current cellular push alerts called Wireless Emergency Alerts or WEA’s issued FEMA and the Federal Communications Commission that you might get on your phone from time to time.

Matt Cutts:Reasonable nofollow links won’t damage your search rankings in Google

Can no-follow links hurt my site?

Matt Cutts released a new video in the Google webmaster help YouTube channel.

Cutts said that, No-follow links won’t harm your rankings in Google, but if a webmaster is spamming them on a massive scale, it could get the attention of the search Engine spam team and trigger a manual review.

Things like Blog comments tend to have a very particular footprint that would be easy to spot. Cutts mentioned a specific example of where blog comments where problematic, even though they were already no-followed, because it was done on such a massive scale.

SEO Experts have known for quite some time that putting no-follow link is a great way to tell Google that you don’t want to pass PageRank for this particular link or that you somehow don’t trust the sites link is on. In addition, giving no follow links any negative attention at all is only going to encourage people who participate in negative SEO attacks on their competitors.

Google AdSense Ads on HTTPS pages

Google on Monday announced that AdSense publisher can start putting ads on HTTPs pages.

Google-AdSense

Just create an ad unit in AdSense and paste the ad code into HTML code of your page. The old version of the ad code will won’t work for sites using HTTPs but the new will. Websites like eCommerce sites and social networking sites, using the HTTPS protocol to protect their user’s sensitive data. If you have a HTTPs website you’ll be pleased with how easy it to monetize using AdSense.

Sandor Sas who is a AdSense software engineer said that

“HTTPS-enabled site require that all content on the page including the ads be SSL-compliant. As a result, our system will remove all non-SSL compliant ads from competing in this auction on these pages. This means you can convert your HTTP site to HTTPS, ads on your HTTP pages might earn less than those on your HTTP pages”.

User appears to be welcoming change. There are lot of thanks on Google’s Google+ post announcing the news.

Bing’s Local Product Inventory Data in Search Results

In an announcement made, Microsoft and Local Corporation signed an agreement to provide location based inventory data for Bing.

As a part of the agreement, Local Corporation’s Krillion shopping data platform is helping power Bing’s local product search results, including relevant retail locations, brands, categories, and product availability data and details.

Bing-Local-Product-Search-Results

According to the study conducted by Local Corporation and the e-tailing group, consumers are increasing relying on non-store channels such as search for researching prior to purchase. The study also reports that 90 percent of shopping still involves a trip to the store and almost half of consumers reported spending 50 percent or more of their shopping time researching products online.

Bing announced in August changes to its product search feature that now indexes tens of millions of individual products. The technology uses advanced machine learning technology and intent signals to serve product pricing and availability directly from the merchant in search results. New product ads with photos and pricing provide the ability to quickly see offers from merchants across the web. The feature replaces Bing Shopping.

It’s not clear what percentage of product queries are inventory related. However most products are purchased in local stores.

 

Yahoo’s Brand new logo

Hello to yahoo’s new logo

Yahoo retired its 18-year old logo and rolled out a new design online early Thursday morning. It’s part of an effort from CEO Marissa Mayer to inject some fresh visual interest into the venerable tech brand, while keeping the familiar color and exclamation point.

After 30 days of teasing new, but overall incredibly similar designs, yahoo unveiled its next official logo at midnight.

The logo changed from this to

yahoo-logo

To this.

Yahoo-new-log

According to Yahoo blog, “We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products.”

The logo was shown in purple spelling out the word Yahoo!, with no letters touching and ending with an exclamation point.