Archives for October 2013

Google Glass Getting An App Store in 2014

Google will reportedly be launching a special app store just for Google Glass apps in 2014.

Earlier this summer, there were signs of Glass being supported in the Google play store, but nothing more has happened since then.

Glass is a tiny eyeglasses-mounted device capable of shooting photos, filming video, navigating through maps and surfing the internet in addition to offering text messaging. These have only been made available to developers in the US through Google’s Glass Explorer programme, but are expected to see a public release in 2014.

Google-Glass-App

It would be interesting to see if Google would offer apps for Glass through a special section in its Play Store or develop a different destination for it.

As it stands Glass has no real storefront for developers to list their Glassware, although Googler Tomothy Jordan mentioned recently on Google+ that a process was coming soon. It’s also unclear whether or not Glassware will be available via play store as Glass currently only supports via web apps. It’s entirely possible standard APKs could be in the pipeline but it doesn’t seem like that’s really the focus for now.

Google will likely want a place that easily displays all Google Glass has to offer as people can buy it, so it makes sense to separate it out, even if it’s not completely separate from Google Play.

 

Auto Event Tracking with Google Tag manager-No more JavaScript and HTML code.

Google announced a new version of Google Tag Manager with Auto-Event Tracking. You can now write rules instead of JavaScript and HTML.

Auto Event Tracking lets you track almost any user action without any additional JavaScript. It automatically captures user actions like clicks and form submissions.

The new Event Listener Tag can be used to tell Manager when you want to listen for events, and then write detailed rules for what to do when an event happens, which means you can have togs fire based on form submits, clicks and timers using a rule that looks for the corresponding event. You can make sure you’re getting the right form by using Auto-Event variable macros to narrow down your requests via attributes like the element ID and the form target.

Auto-Event-Tracking

There are four different types of user actions that the tag can detect. Again, each action results in a Google Tag Manager event.

  • Click Listener: This tag listens for a click on a page. This includes button clicks, link clicks, image clicks etc. When a click occurs, the Google Tag Manager event gtm.click is automatically generated.
  • Form Listener: This tag will listen for any form submissions. When a for submissions accurs the Google Tag Manager event gtm.formsubmit is automatically generated.
  • Link Click Listener: Same as the click listener, except it only captures clicks on links. When a link is clicked, the Google Tag Manager event gtm.linkclick is automatically generated.
  • Timer Listener: This will collect data at some regular interval that you specify. For example, if you specify an interval of 10,000 milliseconds, GTM will fire an event every 10 seconds.

If you want to automatically listen for user actions you must include one of the above tags on the page where you would like to capture the user action.

To conclude: Is it worth using the Google Tag Manager?  Of course Yes, but Google Tag Manager is a bit complicated because it is a general tool that should work with any of your tracking code. Google analytics is very important and helpful for Search Engine Optimization or SEO, it helps you to understand the user’s experience after visiting your site.

 

Bing includes Pins in Image Searches

Microsoft Bing team announced a new feature in image search results UI by integrating Pinterest boards. Microsoft already integrated Pinterest in Bing image search results with the pin to Pinterest feature, allowing you to pin and save results directly from Bing image search.

Now, whenever you do an image search on Bing, you’ll see Pinterest boards appear in the top-right corner. But this search feature is only available to U.S members at the moment, if you’d like to see it in action, you can click the gear icon in the top right corner of Bing and manually change your location to the U.S.

Bing-Pins

Image collections are great for a search like Halloween craft ideas, where we bring together cute pictures from around the web with creative collections by people who are passionate about decorating their house in the best way possible.

Earlier this year, Bing added Pinterest pinning functionality to image search, enabling users to pin the images they find on Blog back to their boards back on Pinterest. Pinterest itself recently added more info to article pins, potentially helping drive more web traffic to articles and blog posts.

Facebook Tweaks Mobile App Ads

Facebook has announced new mobile app as options to developers to help drive up engagement. The ads let developers make use of seven specific calls to action choices to include in their apps.

In its first phase of mobile app ads, Facebook offered one call to action: “Install now”. Now the company is moving into the second phase and has added seven more: “Open Link”, “Use App”, “Shop Now”, “Play Game”, “Book Now”, “Listen Now” and “Watch Video”, which are all designed to increase engagement with existing apps.

Facebook-Mobile-App

Facebook launched its in-app ads last September, and they have driven more than 145 million installs from Apple’s App store and Google Play, according to Facebook. The change in calls to action was partially influenced by a study conducted by Localytics, which found that 66% of app users only open apps between one and 10 times.

The idea of re-engaging users is a familiar one in Online Marketing. Now the Facebook can take the form of targeting users who have already installed a mobile App and then presenting them with custom calls to action.  A Facebook spokesperson noted that the new calls to action should make the ads more tailorable to apps beyond gaming. They also said this won’t change the way the company charges for the ads.

For Facebook itself, mobile app install ads have helped drive its rapid rise in mobile ad sales, which accounted for 41% of total ad revenue in the second quarter. While not providing specific numbers Facebook CEO Mark Zuckerburg said in the July earning call that revenue from the app ads continued to accelerate.