Archives for November 2013

Google Introduces Voice Search ‘Ok Google’ On Chrome For Desktop

Google has released a chrome extension that brings the voice-activated “Ok Google” command to the browser. When installed, it allows those on the desktop to speak their commands to the browser using the “OK Google” hotword.

The extension also supports reminders, so you can say “Ok Google, set a timer for 30 minutes.” Once installed, you’ll have to give Chrome permission to access your computer’s microphone. Then, a “Say OK Google” notice will appear in the Google.com search bar. When it recognizes your voice, a red microphone will appear and Google will type what you say before giving you an answer. The extension is explicitly labeled as a beta, but it seems to work well.

You need to be on the Google search page for it to work, and it won’t read out all your answers — so its functionality is limited.

For those who are worried about Google listening to all your conversations, the default setting will stop listening for “OK Google” commands after five minutes, which the search giant says saves battery life. A shaded microphone means that it’s listening; the outline of a microphone means that it’s not.

How many links you should have on a page-Matt Cutts

Matt Cutts posted a video explaining why Google no longer has that 100 links per page webmaster guideline.

Cutts says “It used to be the case that Google bot and our indexing system would truncate at 100 or 101K, and anything beyond that wouldn’t get indexed, and what we did, was we said, ‘Okay, if the page is 101K, 100K, then, you know, it’s reasonable to expect roughly one link per kilobyte, and therefore, something like 100 links on a page.’ So that was in our technical guidelines, and we said, you know, ‘This is what we recommend,’ and a lot of people assumed that if they had 102 links or something like that then we would view it as spam, and take action, but that was just kind of a rough guideline”

Matt also explained that your PageRank is divided by the number of links on a page. If you have 100 links, you’ll divide your PageRank by 100. If you have 1,000 links, you’ll divide your PageRank by 1,000.

If you’re concerned about having too many links on a page, Cutts suggests getting a “regular user,” and testing it out with them to see if they think it has too many links.

Matt Cutts Talks Negative SEO and Disavow Links Tools

Matt Cutts, head of Google’s search spam team has put a new video discussing about Disavow Links tool. Should webmasters use the disavow tool, even if it is believed that no penalty has been applied?

Cutts said “the main purpose of the tools is for when you have done some “bad SEO” yourself or someone has on your behalf.”

If you have done the work to keep an active look on your backlinks, and you see something strange going on, you don’t have to wait around. Feel free to just preemptively say ‘This is a weird domain. I have nothing to do with it, I don’t know what this particular bot is doing in terms of making links’. Just feel free to go ahead and do disavow, even on a domain level.

Google Provides Now Brand-New Integration For Your Gmail

Google launched a new feature for Gmail users today that lets them save email attachments directly in their drive account without ever leaving Gmail.

Now you’ll be able to click a new drive icon next to attachments and select a folder to save right within Gmail. This new feature is more convenient for Drive users, saving an attachment to drive make it easier for Google to keep you within the Gmail browser window and sell more drive storage.

Gmail-Integration

You can now save your attachments directly to Drive simply by clicking the Drive button that appears when you hover the preview. If you prefer to download the attachments to your computer, you can just click the arrow button. The feature is rolling out over the course of next week.

 

Google Helpouts –New Video Streaming Tutorial Service

Google has officially announced the launch of Google helpouts after several months, it’s a new offering that people and businesses can use to make money via live social video.

Google said on its blog that its goal with Helpouts is simply to “Help people help each other.” Helpouts can open a new brand new revenue stream for the Mountain View, Calif.-based search company.

Google-Helpouts

Five ways Google can make money of its new Helpout service.

  • Charge Experts

Google allows now experts to set a price for their help. When Google tested this service, it took a 20% cut of the paid Helpouts as a platform fee. It should also be noted that Google will not charge medical professionals for health care Helpouts.

  • Charges Brand

You can get help from individuals or from brands you already know and trust. Google could promote these Helpouts in search results, similar to how advertising works in Google Maps, it will be another tool Google can add to its ever-growing portfolio of marketing services.

  • Bring More small Businesses to Google Service

It will give small businesses a chance to market their expertise for free or cheap and maybe generate a few extra dollars for the company. For Google, it’s another way to get more small businesses involved in its lucrative advertising platform.

  • Traffic from About.Com and WikiHow

Google search is the number one destination for people to answer a question or get help. With Helpouts Google can keep this traffic for itself, as well as the advertising revenue that the traffic generates.

  • More users on Google Plus

Google continues to push its Google plus social network by requiring users to sign up in order to use other services. Gmail accounts, YouTube and Hangouts are all tied to Google plus platforms and Helpouts are no different. Google Helpouts appears to be a service that benefits everyone involved, including users, small businesses, big companies and of course Google.

The beauty of Helpouts is its simplicity and it is a wonderful simple idea, using a webcam to show someone how to do something seems blindingly obvious-but this is the first time it has really been implemented in such a way as to be accessible and workable.