Ecommerce surely is one of the best ways to do business and reach out to customers across the globe. But it is usually seen that there are many ecommerce websites which are hurting their sales due to common mistakes in their ecommerce web design.
Here are some web design mistakes which is doing its best in driving away both your existing as well as potential customers:
Lack of Detailed Product Information
Your ecommerce site is like your offline store plus salesperson rolled into one. Therefore it is the website which will do the talking for you. This makes it very essential that you provide a detailed description of each and every product on your store. Your web design should be such that it is easy for the visitor to browse and see all the features of the product on your site.
It is advisable that you use descriptive words (wherever possible) to explain the features of the product rather than simply clinging on technical terms. Also include information about the size, weight, dimensions, material etc. in your description.
Inefficient Site Search Engine
It is usually seen that customers ‘search’ for alternate options rather than using filters or viewing different categories. It is here that many ecommerce websites fail. Rather than offering a well-defined and refined result to the customer, the search engine throws alternatives which the customer is not even looking for. This often results in an increase in bounce rate, as customers usually tend to abandon their search and move on to other websites.
And this is why it becomes very crucial that your ecommerce web design has a seamless search feature along with filters to enable customers refine the results/ search.
Making it a MUST to Have an Account on Your Website
Now, one of the most common online scenarios is that a visitor looks into your ecommerce store just out of curiosity and ends up ordering something. There are many ecommerce sites, which are designed in such a way that it will not move forward, unless the visitor opens an account with the store. And this surely is not seen as welcoming gesture by the visitor. They are rather in hurry to just place the order and move out.
Thus we recommend that you do not force membership on the customers/ visitors to your site. Amazon is one of the best examples in this case. It readily gives the visitor an option to either shop as guest or to sign-in with them.
Long Checkout Process
One major reason why people shop online is because they do not want to end up in payment queue of the offline store. And instead of making shopping an easy process for them, if your ecommerce web design has a long (very many times confusing) checkout process – you are actually driving your customers away. This one major reason, why customers abandon their shopping cart and move on to another ecommerce site.
Thus it is highly recommended that your ecommerce site has a simple, single page where customers need to check their orders, enter their billing and shipping information which is followed by a confirmation page before they submit their order. Trust us, one extra page and you can expect around 40% decline in your checkout process.
E-commerce web development if geared in the right direction can boost your store’s sales amazingly. Thus it is advisable that you hire the services of professional web designers to come up with a responsive ecommerce website.
It’s been a while since the need for mobile friendly websites has been making rounds. And with Google’s decision to launch an algorithm change which includes a signal that tells Google if a website is mobile friendly and thereby improve its ranking, it has become all the more crucial for your website to have a responsive design.
In this blog post we bring you ways in which you can make your website mobile friendly. The below given tips will help you “mobilize” your web page and thereby garner better rankings on Google results.
Before making any changes in your website, it is crucial that you test your website. You can make use of tools like Screenfly, mobiReady etc to see how your website looks on various mobile platforms – iOS, Windows, Android. Once you test your website you will get a fair idea of the changes required to come up with a responsive website design.
If the basics of your web design are right, everything will be in order. So we recommend that you start with the Basics. For example, usually smartphone users look for directions and contact information on the website. Make it a point that you include this information. You can do this by adding a “call to action” button on every page of your website so that it is easier for visitors to get in touch with you.
It is easier to click on the mouse button of your computer but is quite irritating to click buttons on a touchscreen, especially if the buttons are tiny in size. Thus make it a point to come up with buttons and links which are big enough to be clicked easily and have enough of space between them so that users do not end up clicking the wrong buttons.
On a mobile screen, the users rarely have the patience of reading long content. All they need is the best information in the briefest manner possible. Thus it will be more sensible that you tailor your content accordingly and cut down on unnecessary details.
Statistics show that more than 75% of mobile users, delete emails which are not mobile-friendly. Thus if you are resorting to email marketing strategies, it is important that you opt for template which are already formatted for mobile devices. This way not only will it be easier for the receiver to read your emails, but you can also draw them in a better manner on your website.
It is very important that you come up with a responsive website design which makes navigation easier for the users. One major reason why visitors abandon a website is due to navigation problems. Thus it is essential that you simplify navigation of your mobile site.
These are some of the ways in which you can make build up a mobile friendly website and thereby improve your Google rankings.