Archives for May 2015

Responsive Web Design and its Advantages

A lot goes into building a great ecommerce website design. Often it is seen that website owners are puzzled about which web design suits their business the most. Majority professional web designers back responsive web design (RWD) as the best choice. Here is a brief discussion on what exactly a RWD is and what are its advantages.

What is Responsive Web Design (RWD)?

Responsive Web Design (RWD) is method of building a website in such a manner that it provides the best viewing experience to online users. This is done by using specific CSS code and developing layouts which make the website easy to read, navigate and use with minimum scrolling, resizing and panning. And most of all such websites which can be viewed without problem across a wide range of devices like desktop, tablets and smart phones.

Responsive Web Design

So how does it exactly help your website? Here are the advantages of responsive web design:

1. Flexible

This surely is one of the biggest reasons for having a responsive web design for your website. With the popularity of smart phones and tablets, it has become a necessity for every online business to come up with websites which can be viewed on various gadgets. Users prefer websites which can be viewed without any hitches across various platforms. And it is here that RWD gains importance.
Being flexible in its layout, responsive web designs can adapt very easily to different interfaces without taking much time.

2. Better User-Engagement

If your website cannot engage the users/ visitors then basically it is failing to at the very outset. Any online business to flourish should build websites which engages the users in a best possible manner. Most websites fail to do this as its design fails to engage the visitors.

But when you adopt a responsive web design for your website, it becomes easier for you to engage your users in a better manner as no scrolling/ resizing is needed for any visitor to access your website from their favorite device.

3. Google prefers it

One of the major search engines, Google too recommends ecommerce website designs to be responsive in nature. The reason for this is that responsive design sites have just one URL and the same HTML, regardless of device it is viewed on. This makes it easier for Google to crawl, index, and organize content.

Along with this the content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site. This is another major reason for Google’s preference for RWDs.

4. Easy to manage and Cost Effective

If we analyze the whole thing from the point of view of your business, RWDs are not only easy to manage but are also cost-effective as you have to get just one website designed instead of separate websites for different gadgets. Also as visitors on your site are not directed to different website on different platforms, it helps you attract better traffic and get more conversions.
Apart from being cost effective, responsive web designs are easy to maintain and manage. You do not have to employ more staff to manage different websites for various platforms. Also as it is optimized for all devices you do not have to come up with separate optimization plans.

Thus these are the major advantages of responsive web designs. Adopt it for your ecommerce site and experience the difference.

Build an Online Portfolio and Drive Traffic to it

There are many times when getting the expected search engine optimization (SEO) results can be difficult. And even though you must have tested and tried several SEO techniques, one trick which is going to get you better results is building a great online portfolio.

Of late online portfolio or digital self-promotion has come up as an effective search engine optimizationtool. So how exactly can you come up with an engaging online portfolio and also drive traffic to it? Here are some very easy steps to build an online portfolio design which will help you get better traffic as well as better sales:

SEO Services

1.   Conduct a thorough Research

Before you go on to developing an online portfolio all over, it will be of great help to conduct an intelligent and thorough research for on the areas which require improvements. For eg. It will be helpful to determine the right keywords which will drive in more traffic on your website.

2.   Stay Simple and Realistic

Simplicity is the key to good SEO results. At the same time you must not confuse simplicity with being insubstantial. Once when you have decided to build an online portfolio you need to incorporate elements to it in such a manner that the end-user can understand it without any hassles. Also it is very important that your approach to building the portfolio is a realistic one. Whether it is adding specific elements to your portfolio design or choosing the right keyword always stay real even though initially the results might not be as great as you expect it to be.

3.   Include Titles and Descriptions

If you want search engines to crawl your online portfolio in a better manner, then you need to include titles as well as descriptions with your work. For eg. Add client name and the type of work in the title tag of your portfolio. Also along with this add descriptions which are keyword rich. This way, not only will you promote your work well, but you will also get better SEO rankings.

4.   Come up with a Blog and Build Strong Inbound Links

Content marketing can in fact act as a great catalyst for your online portfolio. And one of the best ways to do this is by coming up with regular blog posts. See to it that your blogs are on topics which are informative and useful to the end user.

Along with this building inbound links will go a long way in making your portfolio popular. It is recommended that you always check with the latest Google guidelines to build effective inbound links.

5.    Use a valid code and Make your work Shareable

One of the best ways to get your online portfolio get better traffic is by using a valid code. You can get all the information regarding this from W3C (World Wide Web Consortium).

Most important of all, make your portfolio shareable on various social media platforms. This way, visitors can share it in their groups and communities and make your work go viral.

These tips will go a long way in helping you build a great portfolio. You can also hire professional SEO services to get a dynamic online portfolio. A good portfolio will surely help you boost your SEO results in a cost-effective manner.