If you needed heart surgery, would you let a plumber operate? Me neither! Obviously, you’d want an experienced surgeon to do the job. You’d be wise to follow the same line of thinking when it comes to your content program. Let’s look at why it’s important to work with professional writers.
Your content is an important brand element
Companies spend millions – even billions – of dollars creating and protecting a strong brand. They set strict branding standards, and are vigilant about making sure folks abide by them. Yet these very same organizations don’t think twice about allowing just about anyone to write for them.