Giving your users an excellent online experience is one of the most important pillars of web design and success. There have been many strategies that have come up over time for better user experience. One of the very initial strategies was to focus on having keywords in the content. It was advised to do as much on-page and off-page keyword optimization as possible so that one could get lots of backlinks, which would in turn result in higher ranking in SERPs for those specific keywords. Also, more the amount of keyword usage, more visitors would come to your site searching for those keywords. Another strategy was to include as many long-tail keywords as possible in the content.