All You Want To Know About Heading Tags And SEO

Heading tags are a vital element required to properly structure a piece of content. These tags help in differentiating different parts of Web page content.


tags are used to define the different headings on a Web document, where

is the first and the most important heading of a document followed by the others in serial order i.e.




is the last and least important heading that holds very less significance in a document as compared to other heading tags. This is why

is the boldest tag and

is the smallest one. Heading tags come with a variety of attributes to make user-friendly websites. But, search engines use these tags only to index the content.


What is the purpose of using heading tags?

The main purpose of heading tags is to give your content different headings so that your design becomes more user-friendly. This will be possible because readers will be able to get an idea about your website easily by only reading your sub-headings. So, your

tag, being the most important, should be such that the readers get an idea about your website only by reading your heading. The

tag should be able to describe all that your page wants to talk about in a few words.

How frequently should you use heading tags?

Previously, only one

tag was allowed per Web page. The

tag should be used as a newspaper heading with other content structured with sub-headings following the hierarchy of heading tags. But now, with the updated version of HTML i.e. HTML5, designers are allowed to have multiple

tags on a Web page according to the requirements of the page design. However, it is still recommended to stick to only one

tag for the best impact.

How to include keywords in heading tags?

Keywords are one of the most important elements for SEO, and we all know that. So, you must first research the best keywords according to your Web page content and then categorize the keywords into focus keyword, primary, secondary and tertiary. You must include the focus keyword, which is the main keyword, in your title, meta tags and

tag of your Web page.


Advantages of heading tags

Now that you know quite some rules about heading tags, you must also learn about their benefits. Heading tags have an impact on both SEO and the users. Let’s learn about them individually.

SEO benefits

  • Search engines pay close attention to the words used in the

    tag, so it must contain the basic description of the page’s content.

  • Search engines give high preference to user experience, and it is the heading tags that give a brief idea of what the content on the page is about.
  • Search engines compare words in a heading tag with the related content to check for relevancy. Thus, it is important to include target keywords in these tags, with your most important keyword included in the


  • Search engine spiders also check for keyword consistency between the heading tags and other parts of the page.

User benefits

  • Heading tags make it easy for the users to navigate different sections of the content by referring to properly structured headings on the page.
  • The different heading tags help users to scan the page and read only the sections that interest them.


You have quite some idea about what all you should include and how you should use heading tags. But, there are many more DOs and certain DONTs about these tags. So, it is advisable to hire a proficient SEO company in Bangalore to handle all of it so that you can make the best impact on SEO with your heading tags.

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