The new Event Listener Tag can be used to tell Manager when you want to listen for events, and then write detailed rules for what to do when an event happens, which means you can have togs fire based on form submits, clicks and timers using a rule that looks for the corresponding event. You can make sure you’re getting the right form by using Auto-Event variable macros to narrow down your requests via attributes like the element ID and the form target.
There are four different types of user actions that the tag can detect. Again, each action results in a Google Tag Manager event.
If you want to automatically listen for user actions you must include one of the above tags on the page where you would like to capture the user action.
To conclude: Is it worth using the Google Tag Manager? Of course Yes, but Google Tag Manager is a bit complicated because it is a general tool that should work with any of your tracking code. Google analytics is very important and helpful for Search Engine Optimization or SEO, it helps you to understand the user’s experience after visiting your site.
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