Facebook Began Rolling Out Its New Trending Feature.

Facebook began rolling out its new trending feature, designed to surface relevant conversations and it’s not using Twitter-style hashtags to organize them.


The list, called Trending, will appear near the top of the right-hand column of the news feed for desktop users. Desktop users in the U.S., U.K., Canada, India, and Australia will begin seeing the new Trending box on the top right side of the homepage. Denoted by squiggly blue arrows, the topics range from people (Bruce Springsteen, Rex Ryan) to events (Academy Awards, Westminster Kennel Club Dog Show) to places (J.C. Penney).

“The list is personalized, including topics based on things you’re interested in and what is trending across Facebook overall,” Chris Struhar, a Facebook engineering manager, said in a statement. You can click on any headline to see the most interesting posts from your friends or Pages that are talking about that particular topic.”

Mr. Struhar said, trending is just one piece in Facebook’s larger strategy. “Our vision for news feed is to become your personal newspaper we want to connect you with all the events in the world that you will want to know about.”


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