Giving your users an excellent online experience is one of the most important pillars of web design and success. There have been many strategies that have come up over time for better user experience. One of the very initial strategies was to focus on having keywords in the content. It was advised to do as much on-page and off-page keyword optimization as possible so that one could get lots of backlinks, which would in turn result in higher ranking in SERPs for those specific keywords. Also, more the amount of keyword usage, more visitors would come to your site searching for those keywords. Another strategy was to include as many long-tail keywords as possible in the content.
So, webmasters started focusing on putting in maximum number of keywords in the content rather than focusing on the content itself. This led to more of keywords and less of quality. The end result was unfortunately a negative user experience. Users would land on a site filled with keywords but, couldn’t find the information they wanted and so, the exited the page in a short while. Google realized this issue and came up with algorithmic changes and updates in the form of ‘Panda’ and penalized the sites that were ranking for keywords alone.
What Google actually wished to give its users was keyword specific content which also provided relevant and genuine information to its users. The content that ranks well should be able to satisfy the search need of the users. Google has come up with a lot of methodologies through which it can distinguish the content that satisfies the users’ needs from the one that does not. Google has various signals to analyze this, some of them being the number of clicks on the link, time spent by users on the page, returning users and more.
Now that you know Google can very well differentiate good content from bad content, you will need to provide the best content if you want to rank high. Your content should be the best in terms of quality, keyword optimization, providing relevant and genuine information and satisfying the needs of the users in every way. Instead of providing content that is similar to other websites in the same field, you must try giving out newer and better information to make you stand apart from the rest. This is what the first few searches on Google search results provide, and that is why they are at the top.
1. Examine the traffic received on a page by logging in to Google Search Console and check which keywords are driving traffic to a specific page. For analyzing a specific page, go to Search Traffic followed by Search Analytics and then Pages. Finally, click on the page you want to review.
2. Once you understand what the users want to know, rewrite your content accordingly or write additional content to provide users what they have been looking for and you haven’t been providing yet.
3. You need to rise higher than your competitors and for that, you need to provide the best content. Use the keywords that the users type while searching for something and make sure you provide answers to their queries in all possible ways.
4. Another thing that can help you to get the best results is writing a long article, covering all the aspects of the topic. The top 10 results for any keyword on Google have an average of 2000 words per page. So, you understand that longer articles rank higher on Google, providing the content is genuine. Also, provide an excellent and attractive title to your content, which compels the users to visit your page. Use keywords in your title too.
For any kind of assistance on building up the best user experience on your website, you can get in touch with India Web Design Company, who will not only develop a great user experience for your website users, but can also provide content writing services to help you rank higher in SERPs.Social tagging: Web Development Services > Website Design Tips