In 2015, Google had announced that there were more searches taking place on mobile devices worldwide as compared to desktop. And, in the past one year, there has only been a steady and increasing shift towards mobile. This is the reason why online retailers have to divide their focus from only eCommerce to m-Commerce too. This is a name given to retail transactions that take place on mobile devices. So, in order to attract mobile transactions on their sites, online retailers need to understand the importance of a dedicated and optimized mobile presence of their site and implement the same too. But, do you know how to implement mobile optimization tactics to increase visibility of your site on mobiles? Either you hire a reputed eCommerce website development company to help you or you follow the below mentioned steps – the choice is yours.
If you have a mobile-responsive website, meaning that your site is appropriately optimized for mobile devices, you will be providing a great user experience to your visitors, who will then be more likely to convert and complete a transaction successfully. The easier the process of transaction i.e. confirmations, form fulfillment, payments, etc., better the chances of a transaction completion will be. An unoptimized site will make it inconvenient and frustrating for the visitors who will then abandon the site or any transaction they would have thought of making. You need to understand that consumer behaviour on mobile is different than on desktop. So, you need to focus on a different pattern and design. You need to have everything from prioritized search to short descriptions to fewer clicks and much more. Moreover, a fully mobile-optimized site will rank higher in Google SERPs because they will be labeled as ‘mobile-friendly’ by the search engine to let users know that they could have a better mobile experience on the particular site.
Faster page load times
People are getting more impatient than ever today. As per a research, 40% of Web users abandon a site if it takes more than three seconds to load! So, even if you have the best of design and development done on your site but, it takes too long to load, all your efforts and investments go down the drain. You need to have a site that loads in three seconds or less, if you want visitors to view your site. And, as far as mobile sites are concerned, lesser clutter, fewer clicks, fewer images and easy navigation are the elements that are most sought after. Using less of everything will help your site load faster. Shorter load times will improve both user experience and SEO. You can also opt for Accelerated Mobile Pages (AMP), which helps in designing a site to load lightning-fast by stripping out a lot of clutter that slows down page load times. AMP sites load anywhere between 15 to 85% faster than normal sites!
There has been a lot of discussion on whether businesses should invest in apps for mobiles or investing in a mobile site would do. The only conclusion that has been derived is that it entirely depends on the needs of the business. This means that you don’t necessarily need to have a dedicated app in order to have the best mobile presence for your online retail business. But, if you do have an app or are considering building one, remember that app-indexing will give you a huge competitive advantage in search. App indexing is when Google’s spiders crawl an app in the same way as they do a website, and then present content from the app directly within the SERPs. Tapping on the link will launch the app and take the users directly to the content.
Google has confirmed that it is developing a separate mobile index for mobile devices. So, if you have your site optimized by a professional eCommerce website development company at the earliest, you will have the chances of more visibility when the new index is launched.
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