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What is the Importance of Graphic Design for your Business?

Graphic Designers

One of the best ways to make a lasting impression on your customers is through great graphic designs. Through graphic designs you can present ideas and information to your audience in a well-defined and visually engaging manner. With good graphic designs your company can attract more audience, garner credibility and trustworthiness. In fact if you observe closely many iconic brands are popular due to their outstanding graphic designs.

So how exactly are graphic designs important for your business?

A great design can actually make or break your business. A poor graphic design can in fact have a devastating effect on your brand as well as products. It might send a wrong message of your company being a hoax or your products being of low quality. Building a brand takes a lot of time, but marring it just takes something like bad graphic design. Along with this it also affects your sales and marketing strategies.

A good graphic design on the other hand with the right combination of colors, typography and images engages and communicates in an eye-catching manner. A professional graphic designer will always use all these elements to highlight important aspects of your business and minimize distraction of the visitors on your website.

Here is how a good graphic design can help your company:

1. Brand Building

Building a brand for your business involves a lot of elements. One major element is graphic design. Through the right graphic designs you can easily communicate as well as arouse curiosity in the minds of your customers. Along with this your brand can easily connect with the masses.

2. Communication

Graphic design is not limited to just your company logo and company website. Rather with its visual effects, graphic designs help you communicate your ideas in an impressive manner. As is always said “a picture is worth a thousand words” – a good graphic design can easily express your ideas without using words. Thus it is very important that you hire the services of professional graphic design companies who can understand the ideas you wish to communicate to your client base in an effective way.

3. Professionalism

This feature is especially important for start-ups and small enterprises. It is usually seen that websites which lack professional look do not attract good traffic and SEO rankings. And it is here that graphic designs play a crucial role. A good graphic designer can give your product as well as website a professional look. This will make it easier for you to reach out to new customers as well as build trust among the existing customers.

4. Corporate Identity

Any company’s identity begins from within – that is its employees. When you use the logos on company’s stationery items, publications, web designs, uniforms, publications etc. it builds identity for your employees as well. An excellent graphic design can in fact strengthen the sense of commitment among the employees, which in turn will help your company grow in a better manner.

These reasons show that graphic designs are really important for your business. It is recommended that you go through the design portfolio as well as client testimonials before hiring any graphic designer / graphic designing company.



What are the Advantages of PSD to HTML Conversion?

PSD-HTML conversion services are one of the most sought after services by websites. In fact there are several tutorials available on internet today. Converting your website from PSD to HTML has several advantages for web individuals, design professionals and most of all for your company. But before we move on to the advantages of PSD-HTML conversion, let us understand what does it really mean.

PSD-HTML Conversion

Usually ‘PSD to HTML’ is a wireframe or a flowchart. Typically a webpage is designed on a Photoshop document/ PSD. This document is them turned into hypertext markup language HTML, JavaScript or CSS with the help of simple codes. In place of Photoshop, image editors like Pixelmater or GIMP is used. When you convert from PSD to HTML you get:

Site Integration with CMS

You can easily manage and sustain your website by converting it from PSD to HTML and then integrating it with any CMS of your choice.

Semantic Coding

PSD – HTML conversion involves various semantic coding techniques which provide unique design and reduced loading time to your website. This conversion also makes it easy for the search engines to index the web pages of your website on higher ranks.

Browser Compatibility

In order to reach out to maximum number of customers, it is important that your website is compatible to with different browsers like Chrome, IE, Mozilla etc. With PSD – HTML conversion your website becomes compatible to various web browsers, which is a great advantage for your company, its goods and services by reaching out to a wider customer base.

Now let us move on to the other advantages of PSD to HTML conversion:

Advantages for Web Individuals

First and foremost PSD-HTML conversion gives a professional look and feel to your blog and website. You get a cross-browser website as well as the speed of your website is optimized. This surely is a great advantage for your blog/ website as both the users and search engines prefer quick website. Along with this, the conversion provides you with semantic coding which helps the search engine to understand and rank your web pages in a better manner.

Apart from this, your website also gets the W3C validity. This means that your website is WWW consortium standards compliant which is equal to having a prestigious seal of approval for your website.

Advantages for Design Professionals

One major advantage of PSD-HTML conversion is that design professionals need not bother to learn the details of HTML5 / JavaScript/ CSS3 /W3C standards etc. Along with this, web and design professionals need not spend time solving different markup problems. Rather they can now spend their time and energy on design, promotion, recreation and promotion of their works.

Advantages for Companies

PSD-HTML conversion gives your company a lot of cost and organizational benefits. Your website gets a better markup quality and access to best-of-breed specialists. This is especially true in case of semantic coding, cross-browser compatibility, W3C standards compliance and other modern requirements of website markups.

These are some of major advantages of converting the website from PSD to HTML for your company.

Ecommerce Design Mistakes which are Hurting your Sales

Ecommerce surely is one of the best ways to do business and reach out to customers across the globe. But it is usually seen that there are many ecommerce websites which are hurting their sales due to common mistakes in their ecommerce web design.

Ecommerce Web Design

Here are some web design mistakes which is doing its best in driving away both your existing as well as potential customers:

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Crucial Tools for Web Development

Building of website involves using a wide range of tools which help in completing the entire process efficiently. And though the choice of tools differs for each web developer, there are some very crucial tools which are commonly used in modern web development.

Here are few tools which will make your task of web development easier whether you are working on Project Management, Version Control, IDE, Frameworks or just on General Applications. The list for sure is not an exhaustive one, but these tools surely play an important role in making your task easier.

web Development

Project Management

These tools help you organize and keep a track of every task involved in the development process by providing you reports and fixing bugs.


One of the most popular tools, Basecamp helps you organize the chaos in your project by offering to-do lists, milestone management, file sharing, time tracking, and messaging system among many other features. Whether you are a freelancer, owner of a small/ mid-size or multinational company, Basecamp is one of the best go-to the project management tools. Its greatest advantage is its simplicity and compatibility with most online platforms.

Liquid Planner

Regarded as one of the most reliable project management solutions, this tool helps you in planning and executing your projects in a better manner by providing you data-driven, human focused, predictive and realistic real time insights.

Text Editors

Coding is the most important part of web development. Thus it is only logical that you use tools which make the task easier and fun for you. Here are some text editors which you can employ while coding.


It is a lightweight, quite powerful modern open source text editor which understands web design. Written in HTML, CSS and JavaScript Brackets blends visual tools into the editor so that the web developers get what they are looking for.

Sublime Text

A sophisticated text editor for code, prose and mark up, Sublime Text has some of the best add-ons for language specific job as well as some amazing plugins. A cross platform tool it uses a custom UI toolkit which is optimized for speed and beauty.


Some very useful tools for frameworks are:


It is a modern front-end/UI development framework which has a 12-grid responsive layout and is packed all that you will need to build a responsive websites and apps.


It is a clean and simple responsive tool for HTML5 websites and apps. Apart from a responsive layout grid it has PSD templates and device-specific CSS style properties.

General Applications

The tools which fall in this category basically help you in organizing things in a better manner and thereby aids in improving your productivity. Here are some of the important tools.


This tool provides you with space where you can collect information, write without any distraction, upload and sync information from any device anywhere. You can use it to schedule, bookmark or list your tasks or as a small database for your snippets.

Google Drive

Again, one of the best tools it helps you get access to all your files anywhere with its secure cloud storage and also provides backup to your photos, videos, files etc. It also makes communication easier for you by allowing your teammates to comment on documents.

As mentioned earlier, this surely is not the most authoritative list, yet it has the best tools in the respective areas. Make use of them in web development projects and see how things get simpler and easier.


Make your Website Mobile-Friendly

It’s been a while since the need for mobile friendly websites has been making rounds. And with Google’s decision to launch an algorithm change which includes a signal that tells Google if a website is mobile friendly and thereby improve its ranking, it has become all the more crucial for your website to have a responsive design.

In this blog post we bring you ways in which you can make your website mobile friendly. The below given tips will help you “mobilize” your web page and thereby garner better rankings on Google results.

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Build your brand on YouTube

A lot goes into building your brand online. Usually SEO experts see to it that your website has its presence on the major social media platforms, and it is at this juncture that YouTube has gained lot more prominence. YouTube today is the third most popular website. Along with social media giants like Facebook, Twitter and LinkedIn, YouTube is also regarded as a crucial social media marketing tool.

Thus if you are looking for ways in which you can build your brand, do not ignore the power of YouTube. In this post we will discuss how you can leverage YouTube to build a unique brand identity and also to widen your customer base.

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Follow these social media habits and get better results this year

Social media plays a very critical role in enhancing the goodwill of your company as well as staying in touch with your customers and addressing their issues. In fact today, social media has become a very important component in every company’s marketing strategy. If you are still wondering on how you can use social media marketing (SMM) as a powerful tool to get better conversion rates, then follow the below given tips.

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Google New AdWords Features -Google Search Ads, Display Network, YouTube and AdMob

Google finally announced about the new feature that are coming to AdWords.  The new features and tools will be rolling out of beta to all AdWords users over the next couple of months.

Google AdWords product management VP, Jerry Dischler shared several new initiatives with a select set of customers at the AdWords performance Forum.

Google offers app developers advertising opportunities through both search ads with AdWords and its mobile ad network AdMob. New search and AdMob ad features are coming along with app download ads on the Google Display Network and YouTube.

Google also announced a new “app re-engagement” campaign type in AdWords, which lets users go right to apps that have already been installed. Google uses the example that if you already have the HotelTonight app installed, and at some point you search on Google for “hotels in San Francisco,” you might get an add rom HotelTonight, which will let you open the app directly from the ad, and take you to the appropriate destination. That would be more helpful than simply going to HotelTonight’s main app landing page.

Google also adding new conversion measurement tools to AdWords, building on estimated Total conversions, which it launched last year.

For more information go through this link:

Google Analytics-Track The Web & App Data In A Single Reporting View

Google analytics announced that it is combining web and app data into a single reporting view, which helps the businesses that have multiple digital ways for their users like web, mobile apps, and other devices to better understand them.

Now analytics users can collect their data irrespective of their platform (mobile app or web) all of the stats can appear in a single view. Instead of talking about “visits”-which really only makes sense on the web-analytics now refers to “sessions” across the service.

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Twitter Launches Photo-Centric Profile Redesign

Twitter has launched a complete profile redesign on the web, featuring a photo-focused layout with a more Facebook-like cover photo, this redesign will roll out to all users over the next few weeks, but new users will get the look immediately.

Detailed in Twitter’s official announcement, designer David Bellona shares that the new Web profiles will feature a larger profile photo, a header (cover) photo, and the ability to pin your favorite tweets to the top of your profile.

Navigating the tweet streams of others now offers a few more options, including the ability to see just tweets with photos and videos attached, or seeing tweets and replies.

Pinned tweets and filtered tweets are also main features of the new design — just like Facebook. As for the new design’s similarities with Facebook and Google+, all three social networks now feature cover photos, overlapping profile photos, and a three-column layout.