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All You Want To Know About Heading Tags And SEO

Heading tags are a vital element required to properly structure a piece of content. These tags help in differentiating different parts of Web page content.

to

tags are used to define the different headings on a Web document, where

is the first and the most important heading of a document followed by the others in serial order i.e.

,

,

,

and
.
is the last and least important heading that holds very less significance in a document as compared to other heading tags. This is why

is the boldest tag and

is the smallest one. Heading tags come with a variety of attributes to make user-friendly websites. But, search engines use these tags only to index the content.

About-Heading-Tags-and-seo

What is the purpose of using heading tags?

The main purpose of heading tags is to give your content different headings so that your design becomes more user-friendly. This will be possible because readers will be able to get an idea about your website easily by only reading your sub-headings. So, your

tag, being the most important, should be such that the readers get an idea about your website only by reading your heading. The

tag should be able to describe all that your page wants to talk about in a few words.

How frequently should you use heading tags?

Previously, only one

tag was allowed per Web page. The

tag should be used as a newspaper heading with other content structured with sub-headings following the hierarchy of heading tags. But now, with the updated version of HTML i.e. HTML5, designers are allowed to have multiple

tags on a Web page according to the requirements of the page design. However, it is still recommended to stick to only one

tag for the best impact.

How to include keywords in heading tags?

Keywords are one of the most important elements for SEO, and we all know that. So, you must first research the best keywords according to your Web page content and then categorize the keywords into focus keyword, primary, secondary and tertiary. You must include the focus keyword, which is the main keyword, in your title, meta tags and

tag of your Web page.

 

Advantages of heading tags

Now that you know quite some rules about heading tags, you must also learn about their benefits. Heading tags have an impact on both SEO and the users. Let’s learn about them individually.

SEO benefits

  • Search engines pay close attention to the words used in the

    tag, so it must contain the basic description of the page’s content.

  • Search engines give high preference to user experience, and it is the heading tags that give a brief idea of what the content on the page is about.
  • Search engines compare words in a heading tag with the related content to check for relevancy. Thus, it is important to include target keywords in these tags, with your most important keyword included in the

    tag.

  • Search engine spiders also check for keyword consistency between the heading tags and other parts of the page.

User benefits

  • Heading tags make it easy for the users to navigate different sections of the content by referring to properly structured headings on the page.
  • The different heading tags help users to scan the page and read only the sections that interest them.

 

You have quite some idea about what all you should include and how you should use heading tags. But, there are many more DOs and certain DONTs about these tags. So, it is advisable to hire a proficient SEO company in Bangalore to handle all of it so that you can make the best impact on SEO with your heading tags.

Google Acquired SlickLogin- Specializes in Passwords That use Sound.

Google has acquired another tech startup, this time Israel-based SlickLogin who specializes in passwords that use sound.

SlickLogin’s product had a website create an almost inaudible tone when you tried to log in, you’d then hold up your phone to your computer’s speaker and it would verify that it had heard your tone and then send your credentials in. In theory, it would make remembering a password unnecessary, but it could also work well for two-factor authentications — instead of entering in a unique code from your phone, it could just communicate your identity directly.

SlickLogin

Google already has a widely-used two-factor authentication app that’s used both for its own products and others, and it’s not crazy to think that something like SlickLogin could become a part of that.

SlickLogin believes “logging in should be easy instead of frustrating and authentication should be effective without getting in the way”.

Its founders are Or Zelig, a former data security expert with the Israeli Defense Forces, and two security researchers, Eran Galili and Ori Kabeli. A detail of how much Google has paid for this service has not yet been disclosed.

Gmail Now Lets You Email Your Google+ Connections

Google announced new integration between Gmail and Google+, Gmail users will have a broader pool of names to select from, as Google+ connections will start to appear below saved contacts when typing out a recipient.

According to a blog post by Google product manager David Nachum, the sender will be able to send an email using only the person’s name.  Your email address won’t be displayed to people who send you a message through Google+, but will become visible if you reply. The system will be turned on by default, but Google said it would let users opt out.

Google+-Connections

Emails from people you follow on Google+ will appear in your primary inbox; emails using the new system from people you don’t follow will appear in Gmail’s “social” inbox tab.

Back in December 2011, Google started keeping Gmail contacts automatically updated via Google+. Now Gmail goes a step further by suggesting your Google+ connections as recipients when you are composing a new email. These are potentially useful additions for Gmail users who actually use Google+, although there is clearly room for annoying emails. You can also adjust the “Email via Google+” setting in Gmail once it’s available to avoid receiving message from people you really don’t want to spam your inbox.

 Gmail-Settings

 

Google Buys Timely makers Bitspin

Google has recently acquired Bitspin, a company best known for their beautifully designed alarm clock app, Timely.

If you’re unfamiliar with Bitspin-This free alarm clock has received somewhere between 1 million and 5 million downloads and currently sits at 4.4 stars out of 5. The company also developed the tasks collaboration and to-do app, though its published under a different developer name on the Play store.

Bitspin

Being acquired by Google doesn’t mean that they’ll take away Timely, Bitspin says that Timely is going to work as it always has. The app is available as a free download from the Google play store, previous in-app purchases for new themes are now being offered for free.

We can’t say that why Google went after Bitspin, it’s a safe bet that their excellent visual design played a big role in the decision. Congratulations to the Bitspin team.

Google Released Android Device Manager To Track Missing Gadgets

Google released Android device manager for locating and remotely wiping your missing phones and tablets. At that time, the service was available only on the web. Now it’s available to your mobile devices. Android device manager contains all the functionality from the website in a mobile friendly package and it is of course free.

The same functionality came to Android devices in August, but it was a cumbersome browser based solution that wouldn’t help anyone in a panic. The setup forced users to visit a website with an extremely long URL and it didn’t have the option to lock the phone or tablet at first. It was either “ring” or “erase everything” with no in-between locking measure.

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Auto Event Tracking with Google Tag manager-No more JavaScript and HTML code.

Google announced a new version of Google Tag Manager with Auto-Event Tracking. You can now write rules instead of JavaScript and HTML.

Auto Event Tracking lets you track almost any user action without any additional JavaScript. It automatically captures user actions like clicks and form submissions.

The new Event Listener Tag can be used to tell Manager when you want to listen for events, and then write detailed rules for what to do when an event happens, which means you can have togs fire based on form submits, clicks and timers using a rule that looks for the corresponding event. You can make sure you’re getting the right form by using Auto-Event variable macros to narrow down your requests via attributes like the element ID and the form target.

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Bing’s Local Product Inventory Data in Search Results

In an announcement made, Microsoft and Local Corporation signed an agreement to provide location based inventory data for Bing.

As a part of the agreement, Local Corporation’s Krillion shopping data platform is helping power Bing’s local product search results, including relevant retail locations, brands, categories, and product availability data and details.

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