The purpose of a website is to communicate with the users, whether they are customers, partners or prospects. Moreover, every website has a particular objective to accomplish by forcing an action from the user. And, this is possible by telling them an interesting story that prompts them to take the action you want. You must be able to tell a story that delivers your message in the most inspiring, motivating and elicit way. Pageless design can be captivating and interactive.
Some of the most common features seen on a website include a large image slider, main body, top/side navigation and sidebar with links and CTAs. But, when you land on a pageless site, you have immediate access to a great story, where the main content takes center stage for the journey through the site through scrolling. This helps to gain immediate access to the main content instead of hunting through the site amidst the links and other elements. The message of the website owner is depicted much clearly and more powerfully.
Scrolling and intuitive navigation
The apps we use on our smartphones have scrolling content and intuitive navigation. And, we all are used to the pattern. In fact, majority of browsing today happens on mobiles rather than desktops. Thus, a pageless web design creates an enjoyable and easier web experience for the users by providing the same scrolling pattern with intuitive navigation.
It is difficult to share an entire website with someone. With multiple pages on a site, the visitor is forced to choose what they like best and share only that bit with others. But with a pageless design, it is easy because it is as simple as sharing a page.
In case of any changes to be made, it becomes much easier and faster with a pageless design because there is only one page to deal with. All you have to do is tweak the required details on a single page rather than weaving a completely new user experience effort across multiple pages.
A single page website is simple, focused and straightforward combined with a great story to tell and intuitive interactions, which compels the visitors to take the path towards the goal that the site is supposed to achieve. It may be to generate new leads, promote a brand, sell goods/services, drive more downloads or anything else, but it sure can work out better than a website with multiple pages.
Higher conversion rates
You can use flipping and folding boxes, animated buttons and bubble-wraps to add to the emotional context of the story you are weaving on your single website page. This feeling of emotions encourages specific actions on the part of the users. They are tempted to click the call-to-action button, which results in a rise in conversion rate along with having satisfied users.
A one-page design can be delivered much faster than a whole huge website. Because it takes lesser time and fewer efforts, it also becomes more budget-friendly. So, you can easily have a website that looks great and feels right while staying within a nominal budget.
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