Web Design and Development

Tips to Design Successful Landing Pages

Landing pages are those pages where the users are directed to when they search for something on search engines. Thus, your landing page must be impactful and should accomplish conversion goals. You should first understand what your goal is and how you can accomplish it, which will help you create and optimize your landing pages.

Before learning how to design a landing page, you must know exactly why you need to have one. Generally, marketers commit a mistake of directing the users to their home page. Instead, you must direct them to the page where they can find what they are searching for. You must create landing pages to attract the visitors and provide them with the information they want to see, rather than taking them to the homepage with all sorts of information about you, which they might not be interested in.


Goals to achieve


Each page should have only one goal. Decide on the most important goal you want to achieve on the page and direct your users in a way that you can achieve it. If you want to achieve multiple goals, then you must create different landing pages for different goals.



How long your landing page should be is for you to decide. It depends on what your business is about and how much information you want to give to your customers about what they are finding.



Whether you have a long or short page, it is important to break the entire content into different parts to make it easier as well as interesting to go through. You can divide your landing page into different parts like headline, sub-headers, exclusive information and general information. You can use elements like bullets, images, lines and calls-to-action to break different areas of your page.



Your headline should be attractive and create a solid impact on the visitors. Consider your target audience and address to their needs. Create a clear, positive, impactful and dynamic headline.



The images that you upload should emphasize on the message you are conveying. A survey has shown that an image that has a human face, cartoon or caricature is likely to draw more attention of the users that other images. If you are trying to sell a product, you can include a real picture of it and if that is not possible, upload general pictures of what resembles your product.



Videos can increase the length of a visitor’s stay on your site. It is not necessary to add one but, if you do, make sure it is of high-quality and is relevant and interesting. If you can feature yourself or your employees or other customers in your video, it would increase trust among the visitors. Also, one important thing you should avoid is auto-playing the video once a visitor lands on the page. It sure can attract the visitor’s attention but, it is found annoying by most of the users.



You might think that a call-to-action is not as important to be worked upon. But, you are wrong. Even though it is a small button on your page, it is the most important element for conversions. You must optimize it in terms of the design, size, colour and placement. It should be easily understandable and should stand away from the rest of the content. Hence, place it so users can easily spot it. Use a colour that contrasts the colour scheme of the page.

Creating efficient landing pages can increase your conversion rates. You can hire specialized web designers to work on the above mentioned points to generate a successful landing page and achieve your goals.

What are the Guidelines to Make Your Website Work?

Every website comprises of three main areas of concern – the owner, the web designers and the users. All the three are important in their own ways and play different roles. There should be an order that should be followed in order to convert the website into a success. But, all of them have different perceptions. The owner would want to build up a beautiful eye-catchy design to attract the users. The designer tries to create a balance between appearance and usability. The users want the website to be easy to navigate more than being beautiful. If all three perceptions are not kept in mind, it will result in poorly designed websites with unnecessary elements.


There are some key points to be kept in mind while creating a new website.

It is not necessary to appear important all the time


As mentioned earlier, the owner, web designers and users are all important in their own ways. But, the owner finds himself to be the post important because he is putting up the money to make the website. The designers find themselves important because they think they are responsible for creating the masterpiece. The users feel that they are important because it is their money that the business is trying to earn. But, the truth is that the most important element is the design. This is what connects the business with the users. Hence, in order to create the perfect design, it is necessary that the owner and designers plan together as to what would be the right kind of design that would attract the users.

Know what your business is about


Every business is unique and different. In order to stand out in the market, you have to offer something new and original. Identifying how you are different from the others and highlighting those features to create a connection with the users will help you create a website that stands out. Make it genuine and clear to make users connect with you better and increase your business.

Pretty does not mean effective


It is essential to make a pretty design. But, it is not important to add everything that looks awesome. Avoid lots of images and flashy content. Limit the number of features that you are showing on your website. A pretty design is effective only if it converts the visitors to customers. Find out answers to what will make your business grow and what will increase customer conversion before planning on designing a website.

What you want is not what you need


The owner will always want his website to be attractive for the users and full of cool features, without understanding whether all the features that he wants are necessary or not. He might feel that if everyone else in the market has those features, it is necessary for him to have it too. But, this is not compulsory.

First, you must understand what the business is all about and what features are required to be installed. Eliminate all that is unnecessary. Users do not want to waste their time browsing a website that provides more of entertainment than the information needed. Make it a priority to build websites that make it easy for the users to find what they are looking for.

Have a goal


Building a website with lack of a plan and goals is foolishness. Answer the following questions before creating a website: What is your goal for launching this website? What is the end result you are looking for? What is your target audience? A successful web design is one that plans on achieving its goals. Your goals should include generating leads, making sales, increasing the incoming links, higher page rankings and connecting better with the users.
If you are looking for creating a pretty and useful website that has all those features that would create a connection with the users, India Website Company, with its skilled web developers and designers is here to help you.

Responsive Web Design and its Advantages

A lot goes into building a great ecommerce website design. Often it is seen that website owners are puzzled about which web design suits their business the most. Majority professional web designers back responsive web design (RWD) as the best choice. Here is a brief discussion on what exactly a RWD is and what are its advantages.

What is Responsive Web Design (RWD)?

Responsive Web Design (RWD) is method of building a website in such a manner that it provides the best viewing experience to online users. This is done by using specific CSS code and developing layouts which make the website easy to read, navigate and use with minimum scrolling, resizing and panning. And most of all such websites which can be viewed without problem across a wide range of devices like desktop, tablets and smart phones.

Responsive Web Design

So how does it exactly help your website? Here are the advantages of responsive web design:

1. Flexible

This surely is one of the biggest reasons for having a responsive web design for your website. With the popularity of smart phones and tablets, it has become a necessity for every online business to come up with websites which can be viewed on various gadgets. Users prefer websites which can be viewed without any hitches across various platforms. And it is here that RWD gains importance.
Being flexible in its layout, responsive web designs can adapt very easily to different interfaces without taking much time.

2. Better User-Engagement

If your website cannot engage the users/ visitors then basically it is failing to at the very outset. Any online business to flourish should build websites which engages the users in a best possible manner. Most websites fail to do this as its design fails to engage the visitors.

But when you adopt a responsive web design for your website, it becomes easier for you to engage your users in a better manner as no scrolling/ resizing is needed for any visitor to access your website from their favorite device.

3. Google prefers it

One of the major search engines, Google too recommends ecommerce website designs to be responsive in nature. The reason for this is that responsive design sites have just one URL and the same HTML, regardless of device it is viewed on. This makes it easier for Google to crawl, index, and organize content.

Along with this the content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site. This is another major reason for Google’s preference for RWDs.

4. Easy to manage and Cost Effective

If we analyze the whole thing from the point of view of your business, RWDs are not only easy to manage but are also cost-effective as you have to get just one website designed instead of separate websites for different gadgets. Also as visitors on your site are not directed to different website on different platforms, it helps you attract better traffic and get more conversions.
Apart from being cost effective, responsive web designs are easy to maintain and manage. You do not have to employ more staff to manage different websites for various platforms. Also as it is optimized for all devices you do not have to come up with separate optimization plans.

Thus these are the major advantages of responsive web designs. Adopt it for your ecommerce site and experience the difference.

Make your Website Mobile-Friendly

It’s been a while since the need for mobile friendly websites has been making rounds. And with Google’s decision to launch an algorithm change which includes a signal that tells Google if a website is mobile friendly and thereby improve its ranking, it has become all the more crucial for your website to have a responsive design.

In this blog post we bring you ways in which you can make your website mobile friendly. The below given tips will help you “mobilize” your web page and thereby garner better rankings on Google results.

Responsive Web Design

Responsive Web Design

  • Test your website

Before making any changes in your website, it is crucial that you test your website.  You can make use of tools like Screenfly, mobiReady etc to see how your website looks on various mobile platforms – iOS, Windows, Android. Once you test your website you will get a fair idea of the changes required to come up with a responsive website design.

  • Start with the Basics

If the basics of your web design are right, everything will be in order. So we recommend that you start with the Basics. For example, usually smartphone users look for directions and contact information on the website. Make it a point that you include this information. You can do this by adding a “call to action” button on every page of your website so that it is easier for visitors to get in touch with you.

  • Gear your designs towards Touchscreen

It is easier to click on the mouse button of your computer but is quite irritating to click buttons on a touchscreen, especially if the buttons are tiny in size. Thus make it a point to come up with buttons and links which are big enough to be clicked easily and have enough of space between them so that users do not end up clicking the wrong buttons.

  • Use brief content

On a mobile screen, the users rarely have the patience of reading long content. All they need is the best information in the briefest manner possible. Thus it will be more sensible that you tailor your content accordingly and cut down on unnecessary details.

  • Opt for mobile-friendly emails

Statistics show that more than 75% of mobile users, delete emails which are not mobile-friendly. Thus if you are resorting to email marketing strategies, it is important that you opt for template which are already formatted for mobile devices. This way not only will it be easier for the receiver to read your emails, but you can also draw them in a better manner on your website.

  • Simplify navigation of your mobile site

It is very important that you come up with a responsive website design which makes navigation easier for the users. One major reason why visitors abandon a website is due to navigation problems. Thus it is essential that you simplify navigation of your mobile site.

These are some of the ways in which you can make build up a mobile friendly website and thereby improve your Google rankings.


Google AdSense Ads on HTTPS pages

Google on Monday announced that AdSense publisher can start putting ads on HTTPs pages.


Just create an ad unit in AdSense and paste the ad code into HTML code of your page. The old version of the ad code will won’t work for sites using HTTPs but the new will. Websites like eCommerce sites and social networking sites, using the HTTPS protocol to protect their user’s sensitive data. If you have a HTTPs website you’ll be pleased with how easy it to monetize using AdSense.

Sandor Sas who is a AdSense software engineer said that

“HTTPS-enabled site require that all content on the page including the ads be SSL-compliant. As a result, our system will remove all non-SSL compliant ads from competing in this auction on these pages. This means you can convert your HTTP site to HTTPS, ads on your HTTP pages might earn less than those on your HTTP pages”.

User appears to be welcoming change. There are lot of thanks on Google’s Google+ post announcing the news.

CAPTCHAs act as some sort of hurdle between you and your customers

Web Developers and Web Designing Companies have been collaborating to try and combat spam with various methods for years. One method that is being used nearly unanimously by webmasters is the CAPTCHA which stands for- Completely Automatic Public Turing Test to Tell Computers and Humans Apart.

Some captcha are really hard to decipher, it looks like a child had written something with an ink-starved pen and then left the piece of paper out in the rain, quite artistic. If you try to attempt that code surprisingly it will be thrown back with an “incorrect code entered message”.


Let me tell you one story, I really wanted to register on the site, so I screwed up my face, got my eyes as close to the screen as possible before my focus started to distort, and tapped the letters and numbers into my keyboard.

“Incorrect code entered. Please try again”.

A few clicks later, and no CAPTCHA code to be seen, somehow I registered on the alternative site. But the same thing is not going to happen for all the customers, it makes an impression to quit the site and switch to another website, thereby it causes the damage to the usability of the website.

CATCHA damaging your client’s websites

Some users don’t have the patience to try and solve a capture several times, and other users have visual impairments that will simply not allow them to solve the CAPTCHA. These users are usually deterred, and will most likely not return to your site after such an experience. Although some advanced CAPTCHA forms have audio options (which allows the user to play an audio version of the CAPTCHA), many users are not aware of this option, and some users do not have speakers or are hearing impaired.

The widespread use of captcha in low-volume, low resource sites, on the other hand, is unnecessarily damaging to the experience of users with disabilities. An explicitly inaccessible access control mechanism should not be promoted as a solution, especially when other systems exist that are not only more accessible, but may be more effective, as well. It is strongly recommended that smaller sites adopt spam filtering and/or heuristic checks in place of CAPTCHA.

Think about it: you’ve developed a beautifully thought-out website from a particular Website Design Company with clear user-funnels, call to action, with everything gently pushing your visitors towards registering, purchasing, enquiring or otherwise completing a goal and then you stick a dirty great squiggle at the end that you users have to decode before completing the task will end up in the unfair process.

There are plenty of alternatives to CATCHAs, a quick search on the Internet will turn up plenty, but here are a few I’ve picked out: simple MATH questions (what’s the sum of 2 + 3), using pictures.

Apple Acquired transit and navigation service-Hopstop


Transit directions have been one of the major missing components from Apple’s Maps App, which has released last year to replace Google Maps in IOS6 and on the iPhone 5.

Hopstop, which was iPhone, Android and web applications provides detailed subway, bus and taxi directions in 600 cities.

Hopstop img

 Hopstop is one of the best transit apps for ios and this acquisition is perfectly timed for a new improved Apple maps to launch alongside ios7 this fall.

Apple, which touted the map features as a key software change in the iPhone5, built its navigation application amid a growing battle with Google, which had provided its Google maps programme since the iPhone was introduced in 2007.

Google unveiled its mapping application for the iPhone and iPad in December. Google maps is the most popular free program in Apple’s app store. Hopstop ranks No.7 among free navigation tools.

Transit directions are currently one of the Apple’s mapping weaknesses since the company rolled out its own homegrown maps inside of 2012’s ios6. People looking for buses, trains or subway directions are currently sent to third party navigation apps if installed, taking users outside of Apple’s own mapping software.

Web Design Company India

Many of the people think web designing and web development concept as same, but the two phrases actually mean two different things. Here is an simple example to differentiate those, suppose you plan to construct a building, you go to an civil engineer and tell your requirements so and so things should be there in accordance to your own taste, this is what web designer works on, and constructing a building with all the required materials right from basic foundation is nothing but what a Web Developer Bangalore works on.

Web designing is the process of designing web layout, which includes graphics, logos, animation etc, basically it is the user facing part. Web development is concerned with back-end of a website, how the site works, how exactly the user get things done on it. In this fastest and computational technology growing world, if one has to design or develop a website it should be a good quality, cost effective one. Here is India Web Design Company , a company to fulfill your requirements without compromising in the quality of a product. We have very creative, innovative developers, designers to fulfill your needs and try to make you happier by providing more than what you need. We have a good team of PHP developers who are well experienced in developing web applications using Core PHP as well as experts in products like Joomla, Drupal and Magento.

Why should you choose us??

1. No compromise in quality.

2. Cost effective.

3. Experienced UI designers, developers and content writers.

4. Good in planning structure and implementation.

5. Delivering product in committed time.

6. Marketing tips for improving your business.