Matt Cutts Talks Negative SEO and Disavow Links Tools

Matt Cutts, head of Google’s search spam team has put a new video discussing about Disavow Links tool. Should webmasters use the disavow tool, even if it is believed that no penalty has been applied?

Cutts said “the main purpose of the tools is for when you have done some “bad SEO” yourself or someone has on your behalf.”

If you have done the work to keep an active look on your backlinks, and you see something strange going on, you don’t have to wait around. Feel free to just preemptively say ‘This is a weird domain. I have nothing to do with it, I don’t know what this particular bot is doing in terms of making links’. Just feel free to go ahead and do disavow, even on a domain level.

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