Pinterest-Bought A Visual Search Startup

Pinterest recently acquired VisualGraph, a company that develops object recognition technology. This recent purchase of VisualGraph makes apparent that Pinterest want to leverage its 70 million users and associated pins to better serve the users who are searching Pinterest for topic-specific images.

With image recognition, Pinterest can go one step further and help algorithmically group images based on machine code, instead of having to rely on users pinning the two images together under a single banner. VisualGraph could help optimize the serving of relevant Pinterest ads without the need to collect endless image meta data.

Visual-Graph

Google may be a tough opponent for Pinterest-still Google currently does a pretty good job with their image search, one thing their results lack is an association with a large image based community. Pinterest’s defining feature may give the social media site an edge in the image-search game.

 

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