Responsive Web Design and its Advantages

A lot goes into building a great ecommerce website design. Often it is seen that website owners are puzzled about which web design suits their business the most. Majority professional web designers back responsive web design (RWD) as the best choice. Here is a brief discussion on what exactly a RWD is and what are its advantages.

What is Responsive Web Design (RWD)?

Responsive Web Design (RWD) is method of building a website in such a manner that it provides the best viewing experience to online users. This is done by using specific CSS code and developing layouts which make the website easy to read, navigate and use with minimum scrolling, resizing and panning. And most of all such websites which can be viewed without problem across a wide range of devices like desktop, tablets and smart phones.

Responsive Web Design

So how does it exactly help your website? Here are the advantages of responsive web design:

1. Flexible

This surely is one of the biggest reasons for having a responsive web design for your website. With the popularity of smart phones and tablets, it has become a necessity for every online business to come up with websites which can be viewed on various gadgets. Users prefer websites which can be viewed without any hitches across various platforms. And it is here that RWD gains importance.
Being flexible in its layout, responsive web designs can adapt very easily to different interfaces without taking much time.

2. Better User-Engagement

If your website cannot engage the users/ visitors then basically it is failing to at the very outset. Any online business to flourish should build websites which engages the users in a best possible manner. Most websites fail to do this as its design fails to engage the visitors.

But when you adopt a responsive web design for your website, it becomes easier for you to engage your users in a better manner as no scrolling/ resizing is needed for any visitor to access your website from their favorite device.

3. Google prefers it

One of the major search engines, Google too recommends ecommerce website designs to be responsive in nature. The reason for this is that responsive design sites have just one URL and the same HTML, regardless of device it is viewed on. This makes it easier for Google to crawl, index, and organize content.

Along with this the content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site. This is another major reason for Google’s preference for RWDs.

4. Easy to manage and Cost Effective

If we analyze the whole thing from the point of view of your business, RWDs are not only easy to manage but are also cost-effective as you have to get just one website designed instead of separate websites for different gadgets. Also as visitors on your site are not directed to different website on different platforms, it helps you attract better traffic and get more conversions.
Apart from being cost effective, responsive web designs are easy to maintain and manage. You do not have to employ more staff to manage different websites for various platforms. Also as it is optimized for all devices you do not have to come up with separate optimization plans.

Thus these are the major advantages of responsive web designs. Adopt it for your ecommerce site and experience the difference.

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