Archives for Internet Marketing Company Bangalore

DuckDuckGo- A Private Search Engine Answered 1Billion Queries in 2013

According to a blogpost, DuckDuckGO, the search engine that doesn’t collect or share any of your personal information, processed a record of 1 billion searches in 2013.

DuckDuckGo reported that on January7, they had fielded more than 4.5 million search requests within 24 hours. However, this doesn’t exactly mean that DuckDuckGo will be a contender to companies like Google anytime soon. Google reportedly fielded something like 2 trillion search queries in 2013 alone.

DuckDuckGo

Unlike Google, DuckDuckGo will never store historical search data or inundate you with targeted ads. Much like T-Mobile, the search engine’s spirited message convinced a great deal of users to rethink what they had been told was the status quo.

“People are making major changes in their online habits and looking for ways to protect their private information from US government surveillance” said chief executive Robert Beens.

 

Pinterest-Bought A Visual Search Startup

Pinterest recently acquired VisualGraph, a company that develops object recognition technology. This recent purchase of VisualGraph makes apparent that Pinterest want to leverage its 70 million users and associated pins to better serve the users who are searching Pinterest for topic-specific images.

With image recognition, Pinterest can go one step further and help algorithmically group images based on machine code, instead of having to rely on users pinning the two images together under a single banner. VisualGraph could help optimize the serving of relevant Pinterest ads without the need to collect endless image meta data.

Visual-Graph

Google may be a tough opponent for Pinterest-still Google currently does a pretty good job with their image search, one thing their results lack is an association with a large image based community. Pinterest’s defining feature may give the social media site an edge in the image-search game.

 

Twitter Launches Jelly-A New Question and Answer Based Search Engine

Twitter co-founder Biz Stone announced the first details of his new venture Jelly, a question and answer based search engine for iOS and Android.

In a description of Jelly featured on the startup’s website, the company says using Jelly is a more fun way to search for topics or images. It’s an app that lets you ask questions, push them out to your network, and get rapid responses. “If you have a question, there’s someone out there that knows the answer,” Stone says in a video accompanying the official blog post.

Jelly

The app aims to capitalize on the popularity of mobile smartphones and the pervasiveness of social networks. The app is also meant to personalize the search experience—it might take more inspiration from Quora, a community-based question-and-answer site, than from Google or Bing.

Facebook is working on its own new search tool, called Graph search, which is meant to answer people’s questions based on information about their friends. And Microsoft’s Bing search engine already incorporates data from Facebook and Twitter into its search results to give users more context. And though it is not meant to be “social,” Google offers its Goggles search tool on mobile devices, which aims to answer questions based on photos. What Jelly will be doing differently is that it will tap into new algorithms to help target the questions to specific networks, specifically using images. Jelly is placing a bet on the altruistic side of human nature.

The app is available now for iOS and Android.

Google Released Android Device Manager To Track Missing Gadgets

Google released Android device manager for locating and remotely wiping your missing phones and tablets. At that time, the service was available only on the web. Now it’s available to your mobile devices. Android device manager contains all the functionality from the website in a mobile friendly package and it is of course free.

The same functionality came to Android devices in August, but it was a cumbersome browser based solution that wouldn’t help anyone in a panic. The setup forced users to visit a website with an extremely long URL and it didn’t have the option to lock the phone or tablet at first. It was either “ring” or “erase everything” with no in-between locking measure.

Android-device-Manager

The web version works fine on Android devices through the browser, but a native app is still a preferable experience. The UI scales to both tablets and phones and there is a handy drop down menu for switching accounts. It’s also much faster than the mobile web.

The Android app is obviously only of use if you have more than one Android device, like a phone and a tablet. But if you misplace one of them, you’ll be happy to have the ADM app at the ready. Google has sense of humor, if you locate the device you are running the app on, it says “in your hand.” Oh, Google.

 

How To Recover From Google Penalty That You Have Incurred As The Result Of Spammy Links

Google has provided few suggestions in a new webmaster help video regarding how to recover from Google penalty due to spammy links.

Matt Cutts answered to the question

“How did Interflora turn their ban in 11 days? Can you explain what kind of penalty they had, how they fixed it, as some of us have spent months trying to clean things up after an unclear GWT notification?”

Interflora is a major UK flower site that was hit by a Google penalty early this year, but Google didn’t call out this company publicly, after the reports of penalty came out, the company wrote a blog post warning people not to engage in the “buying and selling of links.”

Matt Cutts proceeds to try and answer the question in more general terms “Google tends to looking at buying and selling links that pass page rank as a violation of our guidelines and if we see that happening multiple times then the action that we take more and more severe. We’re more willing to take stronger action whenever we see repeat violation.”

Cutts says “It’s not something that I would typically recommend for everybody to disavow every link that you’ve gotten for a period of years-but certainly when people start over with completely new websites they have bought-we have seen a few cases where people will disavow every single link because they truly want to get a fresh start.”

In other words, if you’re willing to go to such great lengths and eliminate such a big number of links, Google is going to notice.

If you’ve got links from some very spammy forum or something like that, rather than trying to identify the individual pages, that might be the opportunity to da a ‘domain:’ . So if you’ve got a lot of links that you think are bad from a particular site, just go ahead and do ‘domain:’ and the name of that domain.  Don’t try to pick the individual links because you might be missing a lot

Matt Cutts Talks Negative SEO and Disavow Links Tools

Matt Cutts, head of Google’s search spam team has put a new video discussing about Disavow Links tool. Should webmasters use the disavow tool, even if it is believed that no penalty has been applied?

Cutts said “the main purpose of the tools is for when you have done some “bad SEO” yourself or someone has on your behalf.”

If you have done the work to keep an active look on your backlinks, and you see something strange going on, you don’t have to wait around. Feel free to just preemptively say ‘This is a weird domain. I have nothing to do with it, I don’t know what this particular bot is doing in terms of making links’. Just feel free to go ahead and do disavow, even on a domain level.

Google Provides Now Brand-New Integration For Your Gmail

Google launched a new feature for Gmail users today that lets them save email attachments directly in their drive account without ever leaving Gmail.

Now you’ll be able to click a new drive icon next to attachments and select a folder to save right within Gmail. This new feature is more convenient for Drive users, saving an attachment to drive make it easier for Google to keep you within the Gmail browser window and sell more drive storage.

Gmail-Integration

You can now save your attachments directly to Drive simply by clicking the Drive button that appears when you hover the preview. If you prefer to download the attachments to your computer, you can just click the arrow button. The feature is rolling out over the course of next week.

 

Google Helpouts –New Video Streaming Tutorial Service

Google has officially announced the launch of Google helpouts after several months, it’s a new offering that people and businesses can use to make money via live social video.

Google said on its blog that its goal with Helpouts is simply to “Help people help each other.” Helpouts can open a new brand new revenue stream for the Mountain View, Calif.-based search company.

Google-Helpouts

Five ways Google can make money of its new Helpout service.

  • Charge Experts

Google allows now experts to set a price for their help. When Google tested this service, it took a 20% cut of the paid Helpouts as a platform fee. It should also be noted that Google will not charge medical professionals for health care Helpouts.

  • Charges Brand

You can get help from individuals or from brands you already know and trust. Google could promote these Helpouts in search results, similar to how advertising works in Google Maps, it will be another tool Google can add to its ever-growing portfolio of marketing services.

  • Bring More small Businesses to Google Service

It will give small businesses a chance to market their expertise for free or cheap and maybe generate a few extra dollars for the company. For Google, it’s another way to get more small businesses involved in its lucrative advertising platform.

  • Traffic from About.Com and WikiHow

Google search is the number one destination for people to answer a question or get help. With Helpouts Google can keep this traffic for itself, as well as the advertising revenue that the traffic generates.

  • More users on Google Plus

Google continues to push its Google plus social network by requiring users to sign up in order to use other services. Gmail accounts, YouTube and Hangouts are all tied to Google plus platforms and Helpouts are no different. Google Helpouts appears to be a service that benefits everyone involved, including users, small businesses, big companies and of course Google.

The beauty of Helpouts is its simplicity and it is a wonderful simple idea, using a webcam to show someone how to do something seems blindingly obvious-but this is the first time it has really been implemented in such a way as to be accessible and workable.

 

 

Google Glass Getting An App Store in 2014

Google will reportedly be launching a special app store just for Google Glass apps in 2014.

Earlier this summer, there were signs of Glass being supported in the Google play store, but nothing more has happened since then.

Glass is a tiny eyeglasses-mounted device capable of shooting photos, filming video, navigating through maps and surfing the internet in addition to offering text messaging. These have only been made available to developers in the US through Google’s Glass Explorer programme, but are expected to see a public release in 2014.

Google-Glass-App

It would be interesting to see if Google would offer apps for Glass through a special section in its Play Store or develop a different destination for it.

As it stands Glass has no real storefront for developers to list their Glassware, although Googler Tomothy Jordan mentioned recently on Google+ that a process was coming soon. It’s also unclear whether or not Glassware will be available via play store as Glass currently only supports via web apps. It’s entirely possible standard APKs could be in the pipeline but it doesn’t seem like that’s really the focus for now.

Google will likely want a place that easily displays all Google Glass has to offer as people can buy it, so it makes sense to separate it out, even if it’s not completely separate from Google Play.

 

Auto Event Tracking with Google Tag manager-No more JavaScript and HTML code.

Google announced a new version of Google Tag Manager with Auto-Event Tracking. You can now write rules instead of JavaScript and HTML.

Auto Event Tracking lets you track almost any user action without any additional JavaScript. It automatically captures user actions like clicks and form submissions.

The new Event Listener Tag can be used to tell Manager when you want to listen for events, and then write detailed rules for what to do when an event happens, which means you can have togs fire based on form submits, clicks and timers using a rule that looks for the corresponding event. You can make sure you’re getting the right form by using Auto-Event variable macros to narrow down your requests via attributes like the element ID and the form target.

Auto-Event-Tracking

There are four different types of user actions that the tag can detect. Again, each action results in a Google Tag Manager event.

  • Click Listener: This tag listens for a click on a page. This includes button clicks, link clicks, image clicks etc. When a click occurs, the Google Tag Manager event gtm.click is automatically generated.
  • Form Listener: This tag will listen for any form submissions. When a for submissions accurs the Google Tag Manager event gtm.formsubmit is automatically generated.
  • Link Click Listener: Same as the click listener, except it only captures clicks on links. When a link is clicked, the Google Tag Manager event gtm.linkclick is automatically generated.
  • Timer Listener: This will collect data at some regular interval that you specify. For example, if you specify an interval of 10,000 milliseconds, GTM will fire an event every 10 seconds.

If you want to automatically listen for user actions you must include one of the above tags on the page where you would like to capture the user action.

To conclude: Is it worth using the Google Tag Manager?  Of course Yes, but Google Tag Manager is a bit complicated because it is a general tool that should work with any of your tracking code. Google analytics is very important and helpful for Search Engine Optimization or SEO, it helps you to understand the user’s experience after visiting your site.