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Responsive Web Design and its Advantages

A lot goes into building a great ecommerce website design. Often it is seen that website owners are puzzled about which web design suits their business the most. Majority professional web designers back responsive web design (RWD) as the best choice. Here is a brief discussion on what exactly a RWD is and what are its advantages.

What is Responsive Web Design (RWD)?

Responsive Web Design (RWD) is method of building a website in such a manner that it provides the best viewing experience to online users. This is done by using specific CSS code and developing layouts which make the website easy to read, navigate and use with minimum scrolling, resizing and panning. And most of all such websites which can be viewed without problem across a wide range of devices like desktop, tablets and smart phones.

Responsive Web Design

So how does it exactly help your website? Here are the advantages of responsive web design:

1. Flexible

This surely is one of the biggest reasons for having a responsive web design for your website. With the popularity of smart phones and tablets, it has become a necessity for every online business to come up with websites which can be viewed on various gadgets. Users prefer websites which can be viewed without any hitches across various platforms. And it is here that RWD gains importance.
Being flexible in its layout, responsive web designs can adapt very easily to different interfaces without taking much time.

2. Better User-Engagement

If your website cannot engage the users/ visitors then basically it is failing to at the very outset. Any online business to flourish should build websites which engages the users in a best possible manner. Most websites fail to do this as its design fails to engage the visitors.

But when you adopt a responsive web design for your website, it becomes easier for you to engage your users in a better manner as no scrolling/ resizing is needed for any visitor to access your website from their favorite device.

3. Google prefers it

One of the major search engines, Google too recommends ecommerce website designs to be responsive in nature. The reason for this is that responsive design sites have just one URL and the same HTML, regardless of device it is viewed on. This makes it easier for Google to crawl, index, and organize content.

Along with this the content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site. This is another major reason for Google’s preference for RWDs.

4. Easy to manage and Cost Effective

If we analyze the whole thing from the point of view of your business, RWDs are not only easy to manage but are also cost-effective as you have to get just one website designed instead of separate websites for different gadgets. Also as visitors on your site are not directed to different website on different platforms, it helps you attract better traffic and get more conversions.
Apart from being cost effective, responsive web designs are easy to maintain and manage. You do not have to employ more staff to manage different websites for various platforms. Also as it is optimized for all devices you do not have to come up with separate optimization plans.

Thus these are the major advantages of responsive web designs. Adopt it for your ecommerce site and experience the difference.

Make your Website Mobile-Friendly

It’s been a while since the need for mobile friendly websites has been making rounds. And with Google’s decision to launch an algorithm change which includes a signal that tells Google if a website is mobile friendly and thereby improve its ranking, it has become all the more crucial for your website to have a responsive design.

In this blog post we bring you ways in which you can make your website mobile friendly. The below given tips will help you “mobilize” your web page and thereby garner better rankings on Google results.

Responsive Web Design

Responsive Web Design

  • Test your website

Before making any changes in your website, it is crucial that you test your website.  You can make use of tools like Screenfly, mobiReady etc to see how your website looks on various mobile platforms – iOS, Windows, Android. Once you test your website you will get a fair idea of the changes required to come up with a responsive website design.

  • Start with the Basics

If the basics of your web design are right, everything will be in order. So we recommend that you start with the Basics. For example, usually smartphone users look for directions and contact information on the website. Make it a point that you include this information. You can do this by adding a “call to action” button on every page of your website so that it is easier for visitors to get in touch with you.

  • Gear your designs towards Touchscreen

It is easier to click on the mouse button of your computer but is quite irritating to click buttons on a touchscreen, especially if the buttons are tiny in size. Thus make it a point to come up with buttons and links which are big enough to be clicked easily and have enough of space between them so that users do not end up clicking the wrong buttons.

  • Use brief content

On a mobile screen, the users rarely have the patience of reading long content. All they need is the best information in the briefest manner possible. Thus it will be more sensible that you tailor your content accordingly and cut down on unnecessary details.

  • Opt for mobile-friendly emails

Statistics show that more than 75% of mobile users, delete emails which are not mobile-friendly. Thus if you are resorting to email marketing strategies, it is important that you opt for template which are already formatted for mobile devices. This way not only will it be easier for the receiver to read your emails, but you can also draw them in a better manner on your website.

  • Simplify navigation of your mobile site

It is very important that you come up with a responsive website design which makes navigation easier for the users. One major reason why visitors abandon a website is due to navigation problems. Thus it is essential that you simplify navigation of your mobile site.

These are some of the ways in which you can make build up a mobile friendly website and thereby improve your Google rankings.